IGTV Video: The Benefits Of Using It For Brands

Video is among the most helpful and efficient content forms for social media marketing. Cisco predicts that by 2019, around 80 percent of internet traffic will be in the form of video. And Instagram Stories’ popularity demonstrates how simple video creation & production have grown popular. Instagram Stories had more than double the user base of Snapchat, and that was after they launched in August 2018, when they had about 400 million active users.

That is compelling evidence that even micro-videos may have a significant impact in the realm of social media. However, are users interested in lengthy videos, and if not now, may they be in the long term?

IGTV video is a standalone application used in conjunction with Instagram. It’s essentially Instagram’s response to YouTube built for viewing long-form videos on mobile devices. Any user may create their channel & contribute up to an hour’s worth of video content. It’s up to the user or business to develop channel-specific content or tie it to existing Instagram videos.

Which Is Better, IGTV or YouTube?

Individual users and companies will profit from IGTV’s advantages over YouTube. For starters, there are no advertisements at this stage, which allows you to move forward with your visual content without pauses that may cause users to lose interest & switch channels.

IGTV is also optimized for mobile viewing, featuring vertical video clips that do not need viewers to rotate their phones horizontally to see. Not only is it suited for mobile viewing, but it also enables users to post movies via their phones effortlessly.

Snapchat has previously popularised vertical videos. Many viewers, particularly the younger generation who grew up with platforms like Snapchat, would likely appreciate that extra small element, even if they are unaware of it.

Guidelines To Utilize IGTV Video in your Marketing Campaign

Establishing Your Channel

After deciding to utilize IGTV, the next step is to obtain the application and configure it to meet your specific needs. Then, by clicking the gear icon (“Settings”), you may establish a channel.

Begin Uploading

Once you’ve configured the app and customized your bio, the uploading process is relatively straightforward. Bear in mind that you cannot shoot video as quickly as you can and on Instagram or Stories. It offers some advantages and disadvantages. Generally, it’s similar to YouTube in that you may make a slew of videos and then edit and distribute them afterward when you have enough time.


If you’re already familiar with how to make use of hashtags on Instagram, you’re already familiar with how to use them on IGTV. Using them sparingly and including them in video descriptions helps grab audience attention and elevate your engagement rate to bring more IGTV views for your brand.


Don’t forget to examine your IGTV insights frequently to understand how your blogs are functioning and align them with your primary business objectives. Additionally, keep in mind that it is a new platform, so if the numbers are lower than expected, you might want to give some time.


IGTV is certainly worth testing out if you currently have a sizable Instagram following & your content is predominantly video-based. Remember that Instagram Stories are just temporary, but IGTV allows you to produce content that lasts. Thus, it indeed relies on the amount of value your business derives from a short vs. a lengthy film. Longer films result in higher engagement rates, which indicates that your brand has a greater chance of becoming ingrained in someone’s mind. Additionally, you have many opportunities on IGTV to produce and distribute innovative and instructive videos, which may offer your brand a whole new level of significance for a particular subset of people.

Reels vs IGTV: What You Need to Know

Instagram launched Reels in August of 2020. IGTV launched in June of 2018. As Instagram strives to provide its users with more high-quality media material, how do you know when to use which feature? What are the benefits of using Reels rather than IGTV? We’ll walk over all of the essential details for your business in the sections below.

What are reels, and when should you use them?

Reels on Instagram is a video-sharing tool that allows users to share short video snippets. Instagram reels, considered quick video entertainment, with you being able to photograph on Instagram when listening to the music, applying filters, and splicing pieces together. You may get Instagram reels likes to increase the number of people who see your work. Just in case you’re wondering, the difference between Reels & Stories? Discoverability. Reels were visible to potential followers. Instagram Stories, on the other hand, usually are exclusively visible to your current followers. There will be more on this later!

The following categories of content work well with reels.

  • Short behind-the-scenes films and timelapse
  • In a Hurry: Tips & Tricks
  • A Straightforward Product Presentation
  • Something fun and comforting
  • A (Short) Guided Tour

It has quickly become acknowledged as a viable method for promoting the Instagram profile to more users, thanks to Instagram’s latest feature upgrade (making things easier for you, your followers, and potential followers to view Reels). So, if you’ve been thinking about using Reels, now is the best time to do so!

What exactly is IGTV, and when should you utilize it?

  • Long-form video segments shared on IGTV(Instagram TV). You’d utilize IGTV to post more detailed videos (the app). Because IGTV and Reels have comparable in-app editing features, you’ll need to use a separate video editing app on the phone or Desktop to make the clip stand apart. Using IGTV to create a series of Q&As/Interviews is an excellent illustration of its ability.
  • In-Depth Product Demonstration: Lives are being re-shared.
  • Storytelling is an art.

While the Instagram algorithm, Reels, may show your video to viewers, IGTV lacks the same quantity of in-app real estate. Even though IGTV video is available through the IGTV application, it does not boost account exposure. As a result, buy IGTV likes is the most excellent way to show off your current and new followers.

The Most Important Difference between IGTV and Reels Length

Each reel is 15 to 30 seconds long and up to 60 minutes on Instagram TV. Both are re-shared on your Instagram Feed & Stories. If you want to publish, both upload a cover image to match the style of your Feed.


At the moment, it just contains publicly visible information, such as likes, comments, and views.


Views, comments, shares, likes, and saves available.


Has in-app functions, but you may create Reels outside the app and then post them without using the app; the adaptable capabilities are mixed. 


In-app functionality is lacking on IGTV, forcing the usage of third-party editing tools.


Provides in-app real estate for daily users to learn about the business.


It is found in the IGTV app, albeit being “viral” on Instagram is more complicated.


It appears that Instagram is placing a high value on Reels. Reels’ ability to draw new fans has not decreased even though it has been available for almost six months. This change could be what you & your business need to get started with Reels! 

7 Instagram Myths to Avoid Starting Today!

Nearly 48.8 percent of brands are active on Instagram at all times. However, the majority of firms have struggled to execute Instagram marketing tactics flawlessly. The reason for this is that various Myths surround Instagram but are also causing some concern among businesses, particularly when Instagram is utilized,mnb vcxv for marketing objectives. The following is a collection of frequently held Instagram misconceptions that have been debunked.

Myth 1: Using several hashtags makes you appear spammy

Hashtags are unquestionably the most effective approach to ensure that potential clients discover your brand, services, and products. By utilising hashtags, you can increase your Instagram following. Instagram allows users to use at maximum 30 hashtags in their posts.

This is a once-in-a-lifetime opportunity. Customers are constantly utilising hashtags to locate firms of their choice, which is an excellent opportunity for you to grow your follower base. Additionally, you can buy Instagram likes monthly to increase your potential consumers’ faith in you. If you’re concerned that your post may get cluttered with hashtags, you can also include them in the comment box. This is also an effective method of assisting others in locating you.

Myth 2: Monitoring Instagram metrics is really difficult.

There was a time when analysing your Instagram account’s activity was tough, which is one of the primary reasons firms began depending on other analytics solutions. Instagram now features Instagram analytics, which makes it incredibly simple for Instagram company profiles to monitor their performance. They can even determine when their fans are active and make appropriate posts. Additionally, they can obtain detailed demographic information about their followers. Therefore, if you are just establishing your business, you must be on Instagram, change your personal profile to a business account, and collect all the necessary statistics for growth.

Myth 3: Receiving targeted traffic from Instagram is difficult.

This is another enormous fallacy that, without a doubt, demands refuting. However, you must keep in mind that you can simply include a link to your website in your Instagram profile. This is not to say that you cannot mention in your caption that you have posted the website’s link in your Instagram profile. You have had the option of updating this link if you wish to communicate something significant to your consumers. This is also an excellent time to consider any new product lines that you may have added to your website. Additionally, you can direct the URL to any website you choose. Also, strong call-to-actions inside the Instagram biography will compel users to click on the link without hesitation.

Myth 4: Your clients do not use Instagram.

Even after so many years, one persistent fallacy about Instagram is that users are not present.

The issue is that Instagram does have one of the largest following bases, making it difficult for new businesses to attract followers. The majority of new businesses believe that because of Instagram’s massive following base, it’s tough for prospective customers to find any particular brand or business. This is not true, as potential clients are continually on the lookout for anything, regardless of whether the firm is new or established. It is up to the firm to focus on attracting them. You must ensure that you have effective marketing tactics in place to attract people to your new firm. You cannot anticipate your company account on Instagram to gain one million followers in a week; nevertheless, if you work diligently, you can build your follower base quickly.

Myth 5: You are the exclusive owner of your branded hashtag.

There is a fallacy that your brand hashtag is your privately owned property and that it cannot be used without your consent, allowing you to sue other accounts that use your branded hashtag.

The truth is that you do not own your content on social media – anything you post on Instagram would become the website’s property, since there is no such thing as hashtag ownership.

Any Instagram user can use any hashtag, including ones you create and connect with your brand. While trademarking a hashtag is conceivable, you cannot stop others from using it; in fact, you want them to.

Myth 6: Your product is far too dull for the visual medium to handle.

Indeed, firms who are successful on Instagram are continuously sharing visually attractive images. However, you must understand that you do not have to be a member of a glamorous industry to succeed on Instagram. Instagram has a sizable user base that is interested in a variety of products and services. Even though your products or services are uninteresting, there is a segment of your consumer base that will appreciate them more than any other service or product. To ensure that you obtain recognition, you must concentrate on your prospective consumers. For instance, taking the audience on a behind-the-scenes tour or showcasing any firm asset might help potential buyers know that you are a trustworthy brand.

Myth 7: Only spontaneous posts are permitted on Instagram.

While there is no disputing that Instagram is an incredible platform for showcasing behind-the-scenes and spontaneous moments, this also demands planning and effective techniques. While it’s an excellent method to reveal behind-the-scenes and spontaneous events, success requires a well and careful planning strategy. This includes having high-quality photographs, posting at the appropriate times, and keeping the images consistent with your identity and messaging. Now that you’re aware of the truth behind some of the most prevalent Instagram misconceptions, you’re equipped with the knowledge necessary to develop and implement a successful strategy for your brand’s growth.

6 Interesting Tricks To Increase Your Instagram story Views

Instagram stories are one of the successful tools for social media marketing and personal branding. Post compelling videos and attract more audience to watch your Instagram stories to increase your views count. More than 500 million users are posting Instagram stories every day. And 70% of users regularly watch stories on Instagram. 

1.Share Creative IG story Content

If you are trying to get more followers and more story viewers to your account, then you need to create more compelling content to reach your audience. There are plenty of video and photo editing tools available. Use the best one to make catchy content and get more views for your stories. If you buy real Instagram story views, you can get story views instantly to your videos. When your post gets more views, it will reach more audiences and increase your content reach. 

2. Post Stories Consistently

If you want to get instant views for your Instagram stories, you need to post when your followers are most active on Instagram. It will definitely increase your story views and helps you to reach more potential audiences. After analyzing your audience’s active time, you need to schedule time for a post. Make sure to post at the same time because once you post at the same time, then people will expect you to post at the time. Through this, you can boost your Instagram story views.

3. Create Quiz And Ask Questions

If you are wondering what your audience is thinking about your content. Don’t worry, and you can post quiz and question stickers and encourage your followers to answer and boost them to ask interesting questions. Also, you can post polls and ask your audience to vote if they like your content. With this vote count, you can know how many people like your content and how many don’t like your content. After knowing these metrics, you can create compelling content to attract all your followers to get more views for your Instagram stories. 

4. Add Location Tags

If you are trying to get more followers from your surrounding area. You can add a location tag in your stories and drive more traffic and engagement to your account. Also, adding a location tag in your videos will help people to find your content on the platform easily. At this moment, you can get more views for your Instagram stories. 

5.Tag Other Accounts

Reposting other content in your Instagram stories will help you to get more views for your stories. When you mention others in your post, then their followers come to know your account. With this, you may get more new audiences to your account. Sharing others content makes your account will boost many followers to watch your post more often then it will increase your impression. Also, you can buy Instagram Impression and reach to boost your content engagement instantly on Instagram. 

6. Use the hashtag 

Hashtags are one of the simple techniques to increase your brand and content reach. According to the recent Instagram update, a hashtag can be followed. You can follow a hashtag related to your industry to learn what type of hashtags they are using to attract more people. If you use relevant hashtags, you can get more audience to your profile. Use the top trending hashtags in your stories and attract more new followers to your Instagram account. 

Final Words

Instagram is a massive platform with a large number of markets and audiences. So if you want to keep your followers engaged with your content, the post-high-quality photos and videos in your stories attract a new audience to your account. 

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