Instagram is a fantastic tool for increasing brand awareness and customer interaction. There are 12 compelling arguments in favour of signing up today.
Instagram, since its debut, has been a potent marketing tool for companies seeking to increase brand awareness and product exposure. Instagram’s visual nature makes it a great social media marketing platform for displaying unique and appealing products and services. Adding Instagram engagement to marketing strategies has proven to be a huge success for businesses in the fashion, culinary, travel, beauty, home décor, gardening, and events industries.

Insta-gram: what is it?

According to Statista, there are 2 billion active monthly users on Instagram, making it one of the most popular social media platforms in the world. This is what users can do:

  • Post images or videos online.
  • Create Instagram posts that disappear after 24 hours (called “Stories”).
  • Make Instagram Reels, which can be short videos of 15, 30, or 60 seconds in length (like TikToks).
  • Video broadcast in real time
  • You can make in-app purchases from popular online retailers.
  • Meta, which also owns Facebook, is Instagram’s parent corporation. Instagram users tend to be younger.

Here’s why your company needs an Instagram account.

Learn more about the 12 benefits Instagram may provide to your business and why it’s becoming such a popular business tool.

The number of Instagram users continues to rise.
Instagram’s 2 billion active monthly users attest to the app’s widespread appeal. In the United States, 63% of users access the site daily, and 97% use it yearly, according to data compiled by Statista. Given the sheer volume of Instagram users, no business can fail to find success by using the platform.

Instagram is great platform for businesses of all sizes

Businesses of all sizes and in all fields can find success on Instagram as a result of the platform’s large and diverse user base. A marketing team can use Instagram to help put their company on the map, but success won’t happen quickly.

By retaining an active presence and posting regularly (at least once a day), businesses may enhance brand awareness and engage with their target audience.
Instagram is a profitable platform for companies.

Instagram provides numerous opportunities for commercial gain:

  • The evolution of Instagram has allowed for in-app purchases of products. Instagram has made it easier for users to find and buy from brands they see on the app by adding a “Shop” option to the main page.
  • Instagram now supports “shoppable posts,” a feature that enables businesses to tag products in photographs with links that contain a product description, price, and the option to “shop now,” ultimately redirecting users to an e-commerce website.
  • Sponsored content and affiliate marketing are two ways in which companies and brand advocates can work together. Together, you can boost sales leads and close more deals.
  • Four, Instagram may humanise your company.
  • Instagram is a fantastic channel for differentiating your brand from faceless competitors. Live events and Instagram Stories in particular are great venues for showcasing brand personality.

Businesses can increase their brand’s visibility by working with influential people

You may use influential people to help promote your brand. In the realm of social media, “influencers” are the elite few who command massive audiences. They promote products and brands, typically providing novel options to the mass market, and may be well-known figures or members of a certain demographic.

Through higher digital marketing ROI and access to populations you wouldn’t otherwise target, a reliable influencer may take your company’s sales to the next level.

Instagram hashtags can help your company get more exposure

You may feel threatened by established companies if you’re just starting out. But if you utilise hashtags correctly, you may set yourself apart from the competition.

Hashtags like “#ShareaCoke,” “#TweetFromTheSeat,” and “#MyCalvins” from Coca-Cola, Charmin, and Calvin Klein, respectively, have taken over Instagram and become cultural icons.

Instagram facilitates efficient client interaction for enterprises

Instagram is a great medium for interacting with your target audience, which is the fundamental purpose of any social media marketing strategy. Customers can be actively involved in your business on Instagram on a daily basis by providing comments and opinions.

Users of Instagram can interact with one other by liking, commenting on, and sharing content they find interesting.

Instagram allows companies to take advantage of mobile technology

Instagram, in contrast to social networking giants like Facebook and Twitter, was designed from the ground up as a mobile application. Instagram is a logical fit for mobile users because, according to eMarketer research, they spend 88% of their time using applications.

Instagram posts representing your company should be carefully crafted with a mobile audience and interface in mind. Because Instagram is less congested than Facebook, prioritising your Instagram posts might help you reach a wider audience and increase interaction with your content.
To keep an eye on the competition, Instagram is a useful tool for businesses.

Your business can use Instagram to keep tabs on the competition and learn from their followers’ activities. Pay close attention to how often they post, the type of content they share, and the way they interact with their audience. You can use this data to refine your approach by observing and learning from the competition’s moves.

Instagram enables a plethora of artistic possibilities for companies. 10.
The photo-sharing app’s ability to inspire originality is a major plus. Instagram gives your marketing team free rein to experiment with novel methods of standing out, attracting new followers, and closing sales.

Get creative with social media contests, shout-outs, eye-catching photos, engaging videos, and more to show consumers that they can trust your brand and that it’s cool to purchase with you.

Instagram ads are a great way for businesses to reach a wider audience

Instagram advertising are a flexible and trackable way to advertise your business to a wide audience. Incorporate links to your website and user data collection mechanisms to better guide future social media marketing efforts.