There’s a new player in the field of social media marketing, and it’s already more widely used by the younger generations (Gen Z and, more recently, Millennials) than any of its predecessors. With 41% of its 800 million users falling in the 16-24 age range, TikTok is the social media platform with the highest growth rate. Because of their large purchasing power, it stands to reason that businesses would want to develop a marketing strategy around TikTok.

In continuation of our most recent blog post on the topic, we’ll say that Instagram Reels follows suit, offering a feature similar to that of TikTok but with access to Instagram’s massive user base of 1.5 billion people.

Watch hashtags and trends closely

Marketers already familiar with Twitter and Instagram (and maybe even Facebook and LinkedIn) will recognise the importance of strategically placing hashtags in both TikTok and Instagram Reels. Marketers can anticipate the following benefits from using hashtags:

  • Strengthen the impact of their writing
  • Find out who else is out there in the market.
  • Get more people to follow them.

Ultimately, if you use the appropriate hashtags on TikTok, your video will be catalogued and displayed in the appropriate feed, where it can be seen by the people you want to see it. A hashtag generator like All Hashtag makes it simple to find relevant hashtags for your post, but you can also find trending hashtags by browsing the most popular posts in the ‘Discover’ section of TikTok and the ‘Explore’ section of Instagram Reels.

How do you decide which hashtags to use on Reels and TikTok?

If you don’t want your post to get lost in the shuffle, use hashtags that are both topical and specific.

Many people forget to do research on trending hashtags until it’s too late, but this is a great way to guide your marketing efforts on Reels or TikTok. It’s possible to capitalise on trending hashtags with a creative.

Utilise content creators from Reels and TikTok Influencers

Consumers do not buy goods and services. They pay for connections, legends, and enchantment. The Godin Theory by Seth Godin

When it comes to using cutting-edge platforms like TikTok, this maxim holds truer than ever. If it lacks originality and “magic,” it won’t be successful on TikTok. Creating a user-generated content (UGC) campaign with influencers who are already killing it on Reels and TikTok is the best way to tap into the platform’s power.

Immersion is essential to Generation Z. They aren’t interested in passively watching broadcast TV, but rather in content that makes them feel like they’re a part of the action. There’s no denying that influencer marketing can help you reach your audience and earn their trust more quickly. However, expanding your strategy to get your current customers to brag about your products is a simple way to get UGC buzz going for your brand as well.

Get involved with the content of your fellow TikTokers

Commenting is a great way to encourage discussion and interaction on most social networks. In fact, in TikTok, the comments are arguably the best feature. Show your appreciation for fellow TikTokers by responding to a post that asks for a certain kind of comment. TikTok also ranks comments based on the number of likes they receive, so it’s important to carefully consider how you’ll respond to others’ posts and choose a response that helps build a relationship between your brand, their profile, and your followers.

You can apply the same Instagram principles to Reels by commenting, liking, and otherwise showing some interest. Your company’s profile will stand out to other users if it interacts with relevant Reels and TikTok content, leading to more opportunities for conversation and new leads.

Keep up the good work, and post regular updates

The most popular influencers on Instagram likely post multiple times per day, if not more, because the platform’s algorithm favours more frequent updates. The same holds true for the algorithm used by TikTok. If you use TikTok on a regular basis, the app will highlight your account, which will increase your chances of gaining new followers.

5 Use effects creatively without sacrificing clarity

A recent study by Influencer Marketing Hub found that every day, at least one billion videos on TikTok are viewed globally. Since then, TikTok’s popularity has skyrocketed, and the staggering volume of videos uploaded and viewed every day is no surprise. To stand out, it’s crucial to use a unique approach; luckily, TikTok provides a wide variety of effects to play with.

Experiment with tools from the Hot, What’s New, Editing, Beauty, Funny, World, and Animals sections, or add a green screen effect to film in front of any background you like. There is no right or wrong in choosing which categories to use; however, they should be consistent with the tone and voice of your brand.

Understand the basics of TikTok commercials

Young people are jaded by conventional marketing strategies. It’s a distraction from the material they want to focus on. In the digital realm, they employ ad blockers, suffer from “banner blindness,” and, unless you’re particularly inventive, pay little attention to brand messages delivered via their preferred channels of communication.

To facilitate advertising on the platform, TikTok has implemented a formal advertising system. TikTok offers three distinct varieties of advertising, which are:

Ads that appear in a user’s news feed are the most similar to conventional ads. Include “Order Now” and other link buttons if you’d like, but users can always choose to ignore them if they don’t interest them.

Ads for hashtag challenges, in the form of clickable banners that direct readers to further information about the rules and guidelines governing the competition at hand. It can be used to zero in on a specific demographic of buyers.

Takeover ads for a brand include a variety of media types (photos, GIFs, and videos) that direct viewers to a specific webpage or hashtag competition.