TikTok offers businesses or brands creative and exciting opportunities to increase engagement and get innovative for their business or brands. On this platform, you have a variety of ad formats. Each has its own specialties and benefits. Depending on your business needs and objectives, you can pick them. Remember, an effective campaign is crucial for grabbing user’s attention and boosting leads. Through customizing your ads and making use of suitable ad formats, you can receive good traction.

This article lets us know about TikTok ad formats to market your business effectively on TikTok.

#:1 In-Feed Ads 

In-feed ads are the usual ad format of TikTok; like regular TikTok videos, they will automatically display on your target audience’s “for you” page. This ad allows the users to show their interaction via likes, comment, share, follow and create videos within the same TikTok music.

Moreover, in-feed ads can be beneficial for different campaign goals and needs. It has an accessible CTA button that can bring traffic to your outside app downloads and landing pages to your TikTok account. If you want to maximize your audience viewing time, it’s best to create your ad to be 15 seconds in length. 

#:2 Top-View Ads

The primary purpose of top-view ads is to catch audience attention since it appears at the topmost of the audience’s “for you” page as soon as they open TikTok. You can create your ad for up to 1 minute, providing a great viewing experience without any competing content.

This ad is best for brands who want to increase brand awareness because you can get broad reach and many impressions. To get success on top-view ads, ensure your brand has created an engaging video that must drag your viewer till the end of the content.

#:3 Branded Hashtag Challenge

You all know that hashtags play a remarkable role in gaining exposure to your business and brands. Especially, hashtags on TikTok provide every business with great opportunities to stream with hashtag challenges. Branded hashtag challenge created to increase user-generated content creatively.

Branded hashtag challenge can divide into three blocks within the app. Like standard video ads, it will display in the in-feed section, motivating users to participate in the challenge. Second, it will get featured in the “discover page” that brings traffic to the hashtag challenge, which is the prominent placement for the challenge. Hashtag challenge bundles all types of video submissions, making it effortless for users to engage with other individuals and brands.

#:4 Branded Effects

Branded effects allow brands to develop their playful side and create clickable branded stickers, filters, and effects that users can use in their own video. In fact, you can buy TikTok comments to engage audiences by using branded effects and provide an excellent experience for users. Branded effects are similar to hashtag challenge, have a higher engagement rate, and result in your audience being immersed and involved in this ad format.

#:5 Brand Takeover

Brand takeover ads are similar to top-view ads, but they are full-screen static, which provides a significant visual impact that the audience first spots as soon as they open TikTok. Anyways users are not allowed to like or comment. These ads are similar to Youtube’s non-skippable, bumper ads.

Brand takeover ads are short, snappy, and hit the point, displaying 3 to 5 seconds long video. Using this ad, you can bring traffic to internal and external landing pages. It recommends using this ad with the other formats created by TikTok, which gives you a massive and broader reach.

Winding Up

TikTok provides brands or businesses a great way of interacting with their audience by assisting brands with audiences by multiple ad formats. These ads speak the TikTok language, effortlessly integrating with native content and giving maximum results.