Everything that suggests rather than merely displays some information catches our attention. Without a question, social media has stepped up its game by promoting content that does more than merely showcase a company. Storytelling on social media is a new and powerful way to reach your audience.
The use of social media stories as a promotional strategy has skyrocketed, both for established businesses and startups. It is widely used by businesses to spread news, promote forthcoming events, foster relationships with clients, and inform the public about the company’s future objectives.
Let’s do some research into the best practises of social media storytelling and see what we find out.
What is the value of storytelling?
It’s in our human nature to take pleasure in a well-told tale. Putting yourself in the protagonist’s position helps us better understand the information being presented. It reawakens our empathy and makes us feel all the feels. Since it has been known for a long time that stories can keep people interested, storytelling has become the most effective kind of digital marketing today.
You may talk about your product all you want, but no one will buy it if they have no interest in it to begin with. Put your product in the middle of the narrative and explain how it will change the reader’s life. Because of the emotional value you’ve brought to your product, your social media presence will stand out more than any advertising could.
Nonetheless, there are many things to think about and work on, such as posting at optimal times on social media, devising a plan for leveraging tales across different platforms, writing compelling content for storytelling, etc.
Instagram’s synchronous visual platform
Instagram’s visual content quality will be the first thing that people notice. Awe-inspiring visual harmony between all of the pictures reaches out and grabs you. When seen in its whole, the feed tells a magnificent tale in which each image is a chapter.
Some of today’s most well-known and successful social media businesses, as seen by their followers’ activity, have curated libraries of stunning visual content.
So, the Instagram app’s user interface and user experience are tailored to display photos in exactly square, grid-like grids. For a polaroid photographer, this is paradise. Take Facebook as an alternative to this.
It’s no surprise that the most popular social networking site in the world also features high-quality visual content, such as eye-catching cover pictures and photographs of products.
Instagram focuses on picture quality whereas Facebook is all about the words. You won’t get very far with only a lovely image.
Instagram is more of a closed system than Facebook. Since it’s free, many startups and small companies use Instagram as their first step in digital marketing.
The Instagram app itself cannot be used to send media to friends; this must be done through either Facebook or Messenger. Each has value as an Instagram photo-sharing platform. This is a more personal experience than, say, Facebook, where photos may be easily shared and altered by other people. Writing dynamic lines and attention-grabbing headlines is a great way to make your material unique.
What should I do? Reposting some of your followers’ finest photographs or offering a little gift to the individual who submitted the winning submission are both great ways to thank Instagram users for promoting your company using a branded hashtag.
Business storytelling for online communities
The key to getting people interested in what you have to say or present is to make it interesting. If you want to maintain someone’s attention on social media, you just a few nanoseconds to capture their interest.
We know that telling stories is a powerful branding and marketing technique, so let’s consider the sorts of tales you might tell your social media followers to build a feeling of community around your business’s online presence.
The best way to reach out to your target market and make them feel like they know and care about your brand is to give them an inside look into what it is you do and why it matters. Separate this into a series of pieces so you have a wide range of engaging material to share on social media. Many companies now utilise a dedicated social media management platform to keep their posting schedules neat and tidy.
Get in touch with them
The goings-on in other people’s lives pique everyone’s interest. You should start by introducing yourself to your internet followers. Put in pictures of the individuals who work for you, and especially of yourself! This will increase client engagement and retention, as well as produce new leads.
If you’re going to state your company’s values, you may as well back them up with an explanation of why you hold them dear. If your business already gives to this organisation, don’t bother asking for more. Give your reasoning for supporting this cause and why you believe in it. You can make a big impression on social media if you know how to make an infographic and use it to communicate with your audience.
DM (Direct Messaging)
As a kind of follow-up, email marketing is used by certain businesses. However, there are several issues, such as Gmail applications, email verification, and email deliverability, that add extra time and effort to email marketing, and the trend has shifted away from this method of communication in favour of social media. In addition, there’s something endearingly human about connecting with your audience on social media.
Content suggestions from users
As the boss of an internet company, you owe it to your employees and customers to show your appreciation for their efforts. If you provide materials, such as PowerPoint templates, that centre on your company’s people, your audience will learn more about your organisation. It also lends a more official air to your business.