If you want to succeed in terms of marketing and income, you can’t do without social media analytics tools. The data collected and analysed by social media analytics tools can help you make better choices.

Social media platforms like Facebook, Instagram, and TikTok do offer analytical tools and data. Tracking trends, wins and losses, bottlenecks, competition, and return on investment will help you unleash your true earning potential. This level of sophistication is unique to social media analytics tools.

We’ve saved you hours of searching by compiling a list of 8 top-notch apps that analyse the efficacy of your previous and present social media marketing efforts, paving the way for smoother optimisation, budgeting, and execution of your future campaigns.

Optimisation for Social Media

Most people who use the Internet regularly are familiar with SEO, or search engine optimisation. Having a high profile on search engines like Google and Bing is also something that the vast majority of people understand plays a role.

SMO is one of the four cornerstones of digital marketing, alongside SEO. The other two are search engine marketing (SEM) and social media marketing (SMM), making a total of four.

SMO stands for “Social Media Optimisation,” however it is a less common acronym. If executed correctly, SMO is a plan that will increase your website’s exposure to social media users, who will then be exposed to your brand, event, product, or message.

Common methods here include, but are not limited to, incorporating social news into your website, embedding social media updates on your website, and adding RSS feeds to your site. The overarching purpose of using any of these strategies is to improve your website’s shareability.

For Social Media Optimisation to be effective, first-rate data analytics must be in place. Event, brand, and personality promotion all adhere to the same standards. Similar to search engine optimisation, account performance may be enhanced by keeping tabs on recent activity.

“Zoho Social”

In addition to Facebook, Twitter, and LinkedIn, Zoho Social now also supports the video-sharing apps TikTok and YouTube’s Shorts, as well as Instagram’s Stories and Reels.

Zoho Social’s insights, for instance, will help you establish your brand through better social media tracking if you want to advertise your online course company on TikTok.


Keela is an alternative social media analytics tool. It does more than only gather and analyse data from many sources; it also produces eye-catching images. With the help of its charts and graphs, the massive volume of information takes on vivid hues and can be understood by everyone.


SocialBee is a social media management application that lets you simply customise your posts for Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google My Business, and TikTok, and schedule them in a calendar-like interface. Reporting and statistics on your accounts’ performance are also available through this service.

SocialBee’s in-depth data on page views, audience make-up, and individual post performance can help you fine-tune your social media marketing plan. These widgets allow you to spot promising areas for development and successful patterns with ease.


Audiense has been regarded as a top social media analytics tool. If your marketing strategy involves using Twitter and Meta platforms, you may want to give it a try. There are no options to schedule posts or add material. Simple data analysis.

Audiense investigates your target market and consumer base. It’s a great tool for market segmentation and learning about your target customers’ backgrounds, interests, and demands.


If you want to make marketing decisions based on hard facts, then you need an analytical tool like Sotrender. Sotrender will provide helpful insights, while being initially challenging due to its complexity and sturdiness. It will save information over time, monitor your most popular posts, and provide insight into your audience’s demographics and activities.

White-labeled summaries may be made in a matter of minutes with Sotrender. Finally, it will monitor the competitors and report back to you on their moves and where the market now stands.


The equipment you employ to manage your company is crucial to its success or failure. While many social media analytics systems capture useful information, some can make it difficult to make sense of. Using one of the social media analytics tools we’ve examined can help you reach the top of your field without requiring you to significantly improve your data interpretation skills. Even if you don’t have a background in data analysis, you may use one of these tools to help you make informed judgements.