Organic link building is the bedrock of search engine optimisation.

While there are many methods available to increase your site’s traffic, natural link development will always play a role.

Now, though, you may be wondering: what exactly is natural link building?

In this article, we’ll discuss why natural link building is preferable to other off-page SEO strategies.

What Is Meant By Organic Link-Building?

Backlinks that were earned in a natural way are called “natural links.”

In addition, the URL can’t have any tracking information and couldn’t have been used for financial gain if it were to be considered an organic hyperlink. The use of monetization tools or outsourcing services to gain the backlinks is likewise prohibited.

You want people to find your information valuable, enjoy it, and share it with others by linking to it.

Because of this, the vast majority of organic backlinks have informative, high-quality content.

And if you were hoping to gain some backlinks to your site via a guest blog article, I’m sorry to break it to you. In this scenario, backlinks are the ones that aren’t organic.

What Exactly Are Artificial Backlinks?

What, exactly, are artificial connections, then? And how do they vary from organic link growth?

If a link’s URL has a tracking parameter, it’s likely not an organic one.
Webmasters can monitor a page’s success thanks to the additional characters appended to the end of the URL.

This kind of URL clearly indicates to both search engines and human visitors that the decision to connect to this page was deliberate.

Aside from tracking settings, though, there are other, less noticeable ways to introduce unnatural backlinks to a post.

Backlinks in sponsored content are typically purchased. If executed properly, a backlink will not be obvious or disruptive.

The Value of Inbound Links

SEO relies on the development of links naturally. Crawling a page is more involved than just reading the text on the page and indexing it. It also takes into account how many other sites connect to yours.

Google has long emphasised that links are crucial. In this video from 2010, Matt Cutts (then an engineer in Google’s quality group) discussed the role of links (among other things) in the search engine’s success.
Keep in mind that this was posted long after Google’s many algorithm adjustments.

Therefore, natural connections are crucial as they aid Google in determining the quality of your content. And if you do, you should see significant gains in search engine rankings for your target keyword.

The Value of Organic Linking

Is there any benefit to natural linkages besides higher rankings in search engine results pages?

Some examples:

  • Site traffic rises as more individuals are exposed to your listing in search engine results. In addition, having your pages linked from popular sites increases the likelihood that new visitors will find them.
  • Increased visibility on social media When other sites reference your work, readers are more likely to share your articles themselves. This is especially the case if you have infographics or other visually appealing and straightforward media that may be shared on social media.
  • Fanatical Adherents – You will gain respect as a leader in your area if you are frequently cited by others. As a result, more people will start checking out your website. If your goal is to establish yourself as an authority in your field, this is to your benefit.

Methods for Creating Strong Inbound Links

The reach of even a well-written message is limited. Quality backlinks can be created in a variety of methods.

Let’s look into our other choices.

Engage in Social Media

The use of social media in post promotion can be really useful. Pinterest users seem to like infographics. And LinkedIn users want to read about entrepreneurship.
You can find out what kinds of content people are posting on social media by using tools like Buzzsumo. Find out what people are discussing and build your content around that.

Maintain Coherence

You need to continuously release high-quality content, and not just once.

The site’s tone should be consistent throughout.

Because once readers become accustomed to your voice, they will anticipate reading similar content from you in the future. In addition, your message shouldn’t have any spelling or grammar mistakes.

Before releasing anything, use a free service like Grammarly to check it for errors. Mistakes that alienate your audience are simple to overlook.

Reuse Preexisting Material

Do you still get a lot of views on an old post? If that’s the case, you should probably revise it.


Change the file type of the post. It can be employed in the production of videos, podcasts, and infographics. Since you’ve already had the groundwork put down, making the switch shouldn’t be too difficult.

More links may be created from older posts. And since the material is already in place, you won’t have to pay a writer to get it done.

Put Out Free Materials

We’ve already discussed how to build your resource page and how to use it to attract inbound links. But what if you wish to have your own resource page included on someone else’s?

Yes, that could work.

The stuff you already have or create something brand new to turn as a free resource. You can convert a blog post into a book, for instance.

There is a possibility that consumers will add your free e-book to a reference list if they come across it.


Every search engine optimizer needs to be familiar with natural link building.

Get additional backlinks to your site with this tutorial if you need to improve your search engine rankings and/or your site’s organic traffic.

Keep in mind that putting out outstanding work is the most effective method of attracting inbound links.