Popular video-sharing apps Instagram and TikTok are similar but yet distinct. TikTok is a short-form video platform popular for its lip-sync, comedy, and instructional videos, whereas Instagram focuses mostly on photo and video sharing.

By 2021, Instagram will have a larger and more stable user base, with approximately 1 billion monthly active users. In contrast, TikTok’s popularity has skyrocketed in recent years, and the app now boasts an estimated 500 million monthly active users as of 2021.

Instagram’s Stories and commerce advertising are examples of the app’s emphasis on visual content. TikTok is a popular video sharing app that allows users to create short, entertaining videos with tools including music, sound effects, special effects, and collaboration with other users.

Who has more users: Instagram or TikTok?

TikTok has about 500 million monthly active users as of 2021, while Instagram has around 1 billion. Instagram has been around much longer, thus it has a larger and more loyal user base than TikTok. TikTok, on the other hand, has grown rapidly in recent years, especially among the young.

It’s important to remember that the demographics of each platform’s user base may differ by country and by age bracket. While Instagram is available in a wide number of languages and is used all around the world, TikTok is most popular in Asia and North America.

Comparison of Instagram and TikTok users by age

When comparing Instagram with TikTok, users tend to be of a younger or older generation on each platform. Instagram’s user base tends to skew younger, whereas TikTok’s demographics are more diverse.

Sixty-nine percent of American youth between the ages of 18 and 29 use Instagram, but only 41 percent use TikTok, according to a survey by the Pew Research Center. Nevertheless, although 23% of people under the age of 18 use TikTok, only 8% of those 65 and up do so.

It’s important to keep in mind that these numbers could shift based on the nation and the sample size. TikTok’s user base is more diverse in age, while its primary demographic is still young people.

Which is more well-liked, Instagram or TikTok?

Even though they’re both widely used, Instagram and TikTok attract distinctly different demographics. By 2021, Instagram will have a larger and more stable user base, with approximately 1 billion monthly active users. In contrast, TikTok’s popularity has skyrocketed in recent years, and the app now boasts an estimated 500 million monthly active users as of 2021.

TikTok’s short, snappy videos are especially popular in Asia and North America, while Instagram’s visual focus and worldwide reach make it a popular choice for users around the world. Each system can be accessed via a dedicated mobile app and a desktop version.

The advertising differences between Instagram and TikTok

Instagram and TikTok both allow advertisers to reach a wider audience on their own platforms.

Promoted posts can be placed anywhere on Instagram: the main feed, Stories, or the Explore tab. Instagram’s advertising options are varied, and include the more traditional picture and video ads as well as carousel ads and ads within stories. Ads can be tailored to specific demographics and psychographics, allowing you to reach people who share your values and interests. Instagram now supports shopping advertisements, letting brands promote their wares with images and clickable links.

Moreover, TikTok lets you make advertising that are tailored to a specific demographic. Branded effects, branded hashtags, and in-feed native ads are just a few of the advertising options available on TikTok. Businesses can take advantage of “Brand Takeovers,” a feature of TikTok that allows them to produce a short video that plays for users as soon as they launch the app.

Which social media service offers the simplest route to expanding one’s fan base?

If you want to increase your Instagram and TikTok following, you can do the following:

Put up interesting, useful information that will appeal to your readers.

Maintain communication with your followers by replying to their comments and messages and sharing their own content.
Join forces with similar users and brands.
To expand your audience and raise your profile, make use of the paid advertising features provided by both services.
Maintaining an active following and gaining new ones requires constant posting. You may increase your following on either service with time and effort.

The question is whether Instagram or TikTok is superior

Because your needs and preferences are unique, it’s hard to state which platform is “best.” It’s no secret that both Instagram and TikTok have huge user bases and a wide variety of options for interacting with others and publishing content.

Hashtags and tagging can help more people find your work and expand your reach.

Before settling on a platform, take these factors into account

  • Instagram’s audience tends to skew younger, while TikTok’s spans a larger age range. Think about which medium your prospective customers are more likely to be utilising.
  • Instagram is largely a photo and video sharing network, whereas TikTok is popular for its short, engaging videos. Think about the material you intend to make, then decide which platform would be best suited to sharing that.
  • TikTok includes features like music and sound effects, special effects, and the opportunity to duet with other users, while Instagram provides features like Stories and commerce advertisements.
  • Monetization: You can make money off of both platforms through partnerships and sponsored posts, albeit how much depends on your audience size and the specifics of your deal. For many YouTubers and other social media content creators, TikTok is a much more lucrative platform than Instagram.
  • Which platform is “better” depends on your unique set of circumstances. It could be instructive to experiment with both options and discover which one serves your needs best.