Instagram is a global platform for sharing and discovering visual material, making connections, and gaining inspiration for companies. Did you know that 94% of consumers like viewing explainer films to get insight into a service or product? And in the end, 84% are persuaded to buy as a result of watching these movies. We’ll show you how to make the most of the Instagram video length options, which are among the many available on the app.The duration of the Instagram videos that firms employ is a critical factor in their advertising campaigns.
Instagram has been around for over 10 years, and throughout that time it has constantly updated its algorithm and added new features, making it increasingly difficult for businesses to maintain steady account growth. Researchers examine the information to ensure your films are perfectly tailored to your target audience.

So, it’s reasonable to conclude that Instagram is much more than simply a networking tool; it’s also the advertising medium of the future and a fantastic platform for word-of-mouth marketing. So, without further ado, let’s get into the specifics of using Instagram videos for promotion.

Instagram’s Recommended Video Post Length

Instagram’s maximum video duration is 60 seconds, while the average feed video is only 3 seconds long.

A video longer than 60 seconds can be uploaded, but because Instagram only allows movies up to one minute in length, you’ll have to choose which 60 seconds to share.

Reel Video Instagram Playtime

The latest Instagram tool, Reels, lets users make short, memorable movies that can be consumed in only 90 seconds. A video may be recorded inside the app or imported from your camera roll. Filters, slow-motion effects, and background music may all be added.

The reels feature also allows you to shoot in segments, create timed shoots, and switch locations, costumes, etc. Prerecorded videos uploaded to Instagram may still be edited together to create a highlight reel.

The Instagram Story Video Length Limit

Using Instagram Stories is a great method to increase engagement with your target market. Thanks to recent enhancements like mentioning accounts, adding stickers, and using shoppable tags, it has also become a fantastic technique of advertising products.

Instagram Stories only allow for 15 seconds of video at a time, but you may create and share many videos in the same story.

Instagram’s IGTV Video Length Requirements

The current limit for most users on the duration of videos posted to IGTV, the app’s platform for long-form video, is 10 minutes. Instagram allows users with verified profiles and a big number of followers to upload movies to IGTV with a maximum duration of 60 minutes. Uploading videos to IGTV from a computer requires the MP4 format.

Essential IGTV Advice

Adjust the ratio so that the vertical video looks good. This point cannot be overemphasised. You won’t need to spend a lot of money on editing software because smartphones shoot at 9:16 aspect ratios.
Publish your IGTV clip to your profile page.
Look at the numbers. Marketing on Instagram is aided by IGTV statistics since they reveal how interesting viewers find your videos. You can see how many likes, comments, and views each of your IGTV videos has received.

Instagram Ads Maximum Video Length

When you add a video commercial to your feed, it will appear on top of your regular feed articles. Sponsored content, denoted by the word “sponsored” in the post’s title, will display in your feed, along with a CTA like as “Sign up now” or “View more.”

A single 60-second video ad or a carousel of up to 10 slides may be uploaded. This will allow you to sustain your reader’s interest for longer. It’s like a long-form sales page that can result in conversions, therefore you need a hook within the first five seconds or they’ll go on.

Advice for Video Ads in the Feed

Here are two practical recommendations for feed video advertising to prevent users from scrolling and increase the likelihood that they will do the required action:

Since movies are always played at a reduced volume, subtitles are highly recommended.
Emphasise the advantages rather than the offer itself.

Time Limit for Instagram Live Videos

Instagram’s live video streaming is restricted to a maximum of 60 minutes, the same as Facebook Live. Your viewers will be able to access the recordings of your broadcasts at any time, while you have the option of disabling this capability.