If you were in charge of a search engine, how would you go about determining which sites should rank higher and which should rank lower in your SERP?

Actually, Sergey Brin and Larry Page, Google’s creators, came up with a method that they themselves compared to academic citation long before Google existed. This methodology was given the name PageRank.

Backlinks are like cites in academia; they show search engines that you are a reliable resource worthy of being referenced.

The “link authority” of each and every page on your site varies. That sums up the significance of this website in comparison to others. We at SEO PowerSuite use a measure called InLink Rank to account for this factor.

Why is InLink Rank necessary?

Once viewable by anyone with Google Toolbar, the PageRank score for any website has been made unavailable as of 2016. However, it is still one of the most important factors in Google’s overall rating algorithm.
In other words, your backlink profile is still crucial to your ranking, even though we can’t immediately see it along with other measures of your rankability. It’s something that needs close attention.

In addition, the patent for using PageRank has been extended, and in practise it is fairly clear that the quality and quantity of backlinks remain quite an important sign of a page’s, and more generally a website’s, rankability.

The meaning of InLink Rank

A page’s “importance” and thus its rankability are reflected in its InLink Rank number, which is calculated from the quality and quantity of links pointing to it. In that respect, it aspires to mirror Google’s PageRank.

Please be aware that at this time we have no idea what any given page’s PageRank would be. You won’t find that information anywhere besides Google. However, we provide a more positive option to measuring your backlink profile’s health.

Where do we put the score?

Scores can range from 0 to 100 on InLink’s ranking scale. Increasing your InLink Rank from 40 to 50 is much more manageable than increasing it from 80 to 90 due to the logarithmic nature of the measure. InLink Rank only considers links from sites that are indexed in our own system, and each page’s link weight is given equal consideration.

The counting method we used gave equal weight to all pages from the outset. Then, as we began conducting iterations, we tallied the billions of links between the various page clusters.

Formulation of your InLink Rank

The following factors should be considered when administering your website’s InLink Rank score:

  • Earning InLink Rank from Off-Site Factors.
  • Your website’s internal connections are the lifeblood of InLink Rank.
  • When your website has fundamental issues, you risk losing InLink Rank.
  • Let’s speak about how to tackle each of those thoroughly.

Avoid dropping in InLink Rank at any cost.
In order to safeguard your InLink Rank, we will first attend to any and all technical issues that may exist on your sites.

As you probably already know, the InLink Rank of a website is reduced by the sum of its outbound links.

But let’s say the linked website isn’t accessible to the spider. The page’s ranking will undoubtedly exit your page but will not go anywhere, and you will simply lose that score if it returns a 404 error, is a redirect loop, or is simply blocked from indexing.

Get rid of the orphaned pages

The existence of “orphan pages” is another issue that must be remembered at all times. Poor website architecture can cause some sites to become “orphaned,” meaning they don’t have any incoming links.

You should stay far away from those! Those pages’ InLink Rank scores will be extremely low, and their odds of ranking will be negligible at best.
Create some links, already!

Ultimately, more backlinks are what you want from your link development efforts. Getting as many backlinks as possible is ideal, as InLink Rank takes into account both the quantity and quality of the external links your website gets.

Therefore, you shouldn’t be concerned with acquiring only the highest-scoring links, as your own InLink Rank is not a mean sum of the link scores. Your InLink Rank will improve as more and more sites connect to you. Naturally, you’ll get even more from the higher-scoring sites.

However, bear in mind that it typically requires a lot of work and time to get backlinks from domains with higher InLink Rank scores.

Modify the InLink Rank movement within your website

To increase your InLink Rank, it is important to reach out to other resources and look for ways to build links. It’s a must-have for any serious site developer. However, internal link development should be handled with equal importance.

Your product pages and landing pages, which you should prioritise in terms of InLink Rank, may receive a much smaller share of external backlinks than your informational material.

Here is where we employ internal linkage. Keep in mind that the InLink Rank acquired from outside sources will eventually make its way inside the site’s own connections. Therefore, the relative location of a website within the network does have an effect on its overall InLink Rank.


The SEO business is facing a number of challenges as a result of PageRank’s disappearance from public view. The fact that PageRank still exists, despite being hidden from view, is hardly the least of these.

Although we do not currently know the exact PageRank of any website, we do know the best methods for enhancing your backlink profile. The InLink Rank algorithm represents these ideals.