No one is immune to TikTok’s bewildering effects. Some marketers may be scratching their heads over the relevance of a teen lip-syncing app, but TikTok for Business has quickly become a buzzword for good reason.
Since TikTok has 500 million active users each month, it provides companies with a massive audience to promote their goods and services to. Once known as Musical.ly, this site has since proven itself to be a worthy successor to the defunct Vine. TikTok’s popularity has skyrocketed since then, especially among young people who use social media. Nearly half of TikTok’s users are between the ages of 10 and 19, making it an ideal medium for reaching the generation that was born between the early 2000s and the early 2020s. Marketers have a hard time connecting with Gen Z, but this group of consumers is becoming increasingly wealthy.
When Does It Activate?
Success on TikTok is contingent upon your compliance with the site’s policies, just as it is on other social media sites. Joe Greer, a social media expert who focuses on Reddit and contributes to the LegitWritingServices review site, warns against using underhanded marketing strategies unless you know what you’re doing.
Another thing to keep in mind is that the younger users of this platform generally dislike ads. Maybe that’s why the company behind TikTok has a slogan reading, “Don’t make ads. Prepare some TikToks. Without making an effort to create interesting content, your marketing strategy will fail.
Business Use of TikTok
After months of speculation, TikTok announced this summer that it is now accepting advertising. Since the launch of “TikTok For Business,” the company’s new platform, the company’s primary focus has been on providing marketing solutions for brands. With TikTok For Business, companies can promote their products using a variety of TikTok ad formats.
To give just one example, TopView, an ad that loads the first time the app is used, is included. Hashtag challenges, brand takeovers, branded effects, and in-feed videos are just a few of the other advertising options out there.
You can play In-Feed Videos with sound on for up to a minute at a time.
Videos, GIFs, and still images can all be Brand Takeovers. Such clips typically last between three and five seconds. Brand Takeovers are a great way to promote Hashtag Challenges and send traffic to your landing pages. Your campaign’s success can be gauged through metrics like impressions, video views, and click-through rates.
Similarly, brands can use Hashtag Challenges, which allow them to solicit user-generated content around a particular hashtag. Hashtag Plus is a paid upgrade that includes in-app purchasing features.
A Prolific Approach to Using TikTok
Learn the System
If you want to be successful on any social media platform, you need to know what you’re doing. Having a strategy and some goals in mind is essential. If you don’t, it’s possible that users will ignore you or even mock you. Researching what works best in terms of content, user interactions, and current trends in your niche is essential.
Successful content on TikTok is both visually appealing and entertaining. You can see hundreds of silly videos that went viral for some reason if you check out the trending page. Or maybe it was just because they were entertaining to watch. No matter how serious your product or brand image is, nobody on TikTok will appreciate your seriousness, so we advise you to entertain your viewers instead. TikTok is a platform where you can be as silly and funny as your brand image allows, within reason.
Create Entertaining Content
You may prioritise budgeting if you’ve promoted products on Instagram because you understand that more people will interact with content if it’s of high quality. However, this is not the case with TikTok because the emphasis here is not on the user. You can make high-quality videos without investing in costly equipment or working with outside editors. In fact, if you film your videos with a smartphone and apply some simple filters, you’ll get positive feedback.
Wacky videos are hugely popular on the internet, but if it doesn’t fit with your brand’s image, you shouldn’t try to make the next big thing. Be humorous without resorting to clownishness.
Put Hashtag Challenges to Good Use
One of the most effective promotional tools on TikTok is the creation of public challenges based on trending hashtags, as we have already discussed. The thing is, when you host a hashtag challenge, you can get your brand’s hashtag on a lot of content that people will make and share again and again in order to win a prize. Users on TikTok don’t seem to care about the quality of their videos, which is why the app has seen such explosive growth: users can now publish new videos every minute.
Work Together with Key Opinion Leaders
Quickly rising to fame, TikTok influencers can greatly expand your audience on the app. Remember that while Millennials simply don’t like ads, Generation Z doesn’t accept traditional advertising at all, and working with influencers enables you to adopt a more effective approach because influencers are trusted.
Promotional Use of the TikTok Platform
With TikTok For Business, you can promote your business and increase brand awareness among TikTok users through various advertising options. We’ve already gone over the most important categories of TikTok ads for businesses, and we strongly advise you to mix and match them. Do not be afraid to try new things.
TikTok is a fantastic marketing tool that you should investigate if you haven’t already. It offers a wide variety of advertising options that businesses in all kinds of fields will appreciate, and it’s especially useful for reaching the younger members of your target audience.