Before, Instagram only allowed square-formatted photos to be uploaded and shared. You shot an image, tweaked it in Photoshop, and published it online. Such days, however, are long gone. It all started with Instagram co-founder Adam Mosseri’s prediction that the platform’s new emphasis on video would cause a tidal wave of adoption. This doesn’t necessarily […]
The prevalence and nature of social media have expanded greatly and are still developing rapidly. Consider the meteoric rise of TikTok as an example. According to data compiled by eMarketer, TikTok is expanding at a faster rate than the vast majority of other online social media sites. Before only a few short years ago, many […]
Advertising on social media platforms is now crucial for any successful company or product. Since people of all ages and backgrounds use social media, this is where you should focus your efforts if you want to reach your target audience and persuade them to buy from you. Check out these numbers from the Digital 2022: […]
No one is immune to TikTok’s bewildering effects. Some marketers may be scratching their heads over the relevance of a teen lip-syncing app, but TikTok for Business has quickly become a buzzword for good reason. Since TikTok has 500 million active users each month, it provides companies with a massive audience to promote their goods […]
Popular video-sharing apps Instagram and TikTok are similar but yet distinct. TikTok is a short-form video platform popular for its lip-sync, comedy, and instructional videos, whereas Instagram focuses mostly on photo and video sharing. By 2021, Instagram will have a larger and more stable user base, with approximately 1 billion monthly active users. In contrast, […]
Do you want to know how to increase your TikTok views? Everything is taken care of here. In just a few short years, TikTok has become one of the most widely used social media platforms in the world. The platform’s user-friendliness makes it ideal for both content creation and consumption. But, gaining popularity on TikTok […]
Everything that suggests rather than merely displays some information catches our attention. Without a question, social media has stepped up its game by promoting content that does more than merely showcase a company. Storytelling on social media is a new and powerful way to reach your audience. The use of social media stories as a […]
To increase your brand’s visibility online, you may employ a wide variety of digital marketing strategies. To get the most out of your marketing budget, engage in digital strategies like the ones we’ll be discussing today: email marketing, influencer marketing, social media marketing, and content marketing. However, this may be an expensive venture if you […]
Introduction: There are two words you should be familiar with when discussing engagement metrics: reach and impressions. Determine who sees your material by its “reach.” Audience size refers to the amount of people who view your tweet, Instagram story, or Facebook event page. Suppose your ad has been seen 500 times across various social media […]
As such, social media platforms are now fundamental to every successful digital advertising campaign. Branding is an integral part of every successful marketing plan, and this includes social media marketing. What exactly is the process of social media branding? Exactly why Branding is so important to the success of a business. It’s important to define […]