Are you familiar with the term “backlink profile” but still fuzzy on its meaning?

This manual will teach you all you need to know about your backlink profile and how to analyse it.

Backlink Profile: What Is It?

The total number of links that point to your site is known as your “backlink profile.” These links exist on external resources and direct visitors to your site.

The sorts of links, anchor text used, and domain quality and relevancy are all listed in a backlink profile.

Having the ability to analyse your backlink profile and make sure it is well-maintained and well-structured can help you get the most out of your search engine optimisation (SEO) and backlink strategy, allowing you to rank higher.

What characteristics do quality backlinks have?

Indicators of a healthy backlink profile are detailed below.

Many natural, high-authority, and pertinent links make to a solid backlink profile.

These links shouldn’t go anywhere spammy, and neither should the anchor text they use.

Most of your inbound links should come from authoritative sources in your field.

There should not be many links in your backlink profile that are low quality or low authority.

Finally, it’s important to have a diverse portfolio of backlinks in your profile.
Don’t freak out if low-quality sites have been spamming you with links. Indeed, this must occur.

To avoid a Google penalty, you can take steps if this occurs, such as disavowing the links.

Exactly how can a poor backlink profile manifest itself?

A backlink profile with few or low-quality links will:

  • Include no or very few connections from authoritative sites.
  • Have a lot of links pointing to you from sites that have nothing to do with your business.
  • not have a wide range of link kinds pointing to it.
  • Use a lot of anchor text that is either an exact match or a partial match for a keyword.
  • Add in some bad inbound connections.
  • Use a wide range of anchor texts and focus on quality backlinks.
  • It bears repeating that you should never sacrifice quality for quantity while building backlinks.

Because of the negative impact they have on search engine rankings, Google penalises sites with a high concentration of low-quality connections in their link profiles.

Instead, you should shoot for varied anchor text, such as:

Naked URLs are URLs used as hyperlinks rather than normal content.
Anchor text branding entails literally using the brand’s name as the clickable link.
Anchor texts with keywords are texts that link back to your website and are optimised for your specific market.

Relevance of Links

Some connections are naturally grouped together. If many of your inbound links originate at online shops, for instance, those connections would be categorised as “shopping” links.

When people start thinking about your website in terms of a particular field, you’ve achieved relevance. This field might be considered its own subfield. It’s the overall picture that search engines form of your website from the links pointing to it.

Would shopping connections be useful for a brand that markets financial guidance? How well do they complement your current backlinks? Your search engine rankings wouldn’t change much if at all with these links.

In other words, if you want to rise in search engine rankings, you should increase the proportion of links in your backlink profile that point to content on financial advice and services.

Your Backlink Profile and Where to Find It

Creating a complete backlink profile for your website is a challenging task. Due to their restricted capabilities, SEO tools may not identify all of the links that go to your site.

Examining the Profile of Backlinks

Let’s delve deeper into how you can analyse and manage your backlink profile now that you know what a backlink profile is and what a healthy profile looks like.

We’ll go into more detail about how to evaluate and maintain your backlink profile now that you know what it is and what a good one looks like.

First, examine the sites that are sending you traffic

The first thing you should do is examine the URLs that make up your inbound links, also called referring domains, using a backlink analysis tool like Ahrefs, SEMrush, or LinkMiner.

Second, examine the number of incoming links

How many do you need to get a good position in the SERPs (search engine results pages)? To put it simply, the answer is that it is not a precise science. However, a higher rank in search engines is typically associated with a greater number of backlinks.

Third, examine several examples of anchor texts

As we discussed earlier, a solid backlink profile requires a wide range of anchor texts.

You can find overused terms or phrases in your backlink anchor text by looking at the variation in your anchor texts.

Fourth, examine the velocity of your links

The rate at which new links are being added to your profile is known as its “backlink velocity.”
If you want to avoid a Google penalty, you should build your backlink profile gradually rather than all at once.

Fifth, evaluate the quality of your backlinks

For the people in the rear, we’ll repeat ourselves: The quality of your backlinks is much more important than the amount of them.

The value of a backlink may be gauged by looking at the domain authority (DA) and page authorship scores of the website that links to yours.

The quality of the links that lead to your site (known as “incoming links”) is an important factor to consider when analysing your backlink profile.

Relevancy, link type, and anchor text all play a role in a link’s overall value.

Sixth, choose your next action

If your audit reveals that your backlink profile is less than ideal, you’ll need to figure out how to improve it.

You can disavow spammy or low-quality links, ask webmasters to remove your links, or set the nofollow tag on them.