IGTV Video: The Benefits Of Using It For Brands

Video is among the most helpful and efficient content forms for social media marketing. Cisco predicts that by 2019, around 80 percent of internet traffic will be in the form of video. And Instagram Stories’ popularity demonstrates how simple video creation & production have grown popular. Instagram Stories had more than double the user base of Snapchat, and that was after they launched in August 2018, when they had about 400 million active users.

That is compelling evidence that even micro-videos may have a significant impact in the realm of social media. However, are users interested in lengthy videos, and if not now, may they be in the long term?

IGTV video is a standalone application used in conjunction with Instagram. It’s essentially Instagram’s response to YouTube built for viewing long-form videos on mobile devices. Any user may create their channel & contribute up to an hour’s worth of video content. It’s up to the user or business to develop channel-specific content or tie it to existing Instagram videos.

Which Is Better, IGTV or YouTube?

Individual users and companies will profit from IGTV’s advantages over YouTube. For starters, there are no advertisements at this stage, which allows you to move forward with your visual content without pauses that may cause users to lose interest & switch channels.

IGTV is also optimized for mobile viewing, featuring vertical video clips that do not need viewers to rotate their phones horizontally to see. Not only is it suited for mobile viewing, but it also enables users to post movies via their phones effortlessly.

Snapchat has previously popularised vertical videos. Many viewers, particularly the younger generation who grew up with platforms like Snapchat, would likely appreciate that extra small element, even if they are unaware of it.

Guidelines To Utilize IGTV Video in your Marketing Campaign

Establishing Your Channel

After deciding to utilize IGTV, the next step is to obtain the application and configure it to meet your specific needs. Then, by clicking the gear icon (“Settings”), you may establish a channel.

Begin Uploading

Once you’ve configured the app and customized your bio, the uploading process is relatively straightforward. Bear in mind that you cannot shoot video as quickly as you can and on Instagram or Stories. It offers some advantages and disadvantages. Generally, it’s similar to YouTube in that you may make a slew of videos and then edit and distribute them afterward when you have enough time.


If you’re already familiar with how to make use of hashtags on Instagram, you’re already familiar with how to use them on IGTV. Using them sparingly and including them in video descriptions helps grab audience attention and elevate your engagement rate to bring more IGTV views for your brand.


Don’t forget to examine your IGTV insights frequently to understand how your blogs are functioning and align them with your primary business objectives. Additionally, keep in mind that it is a new platform, so if the numbers are lower than expected, you might want to give some time.


IGTV is certainly worth testing out if you currently have a sizable Instagram following & your content is predominantly video-based. Remember that Instagram Stories are just temporary, but IGTV allows you to produce content that lasts. Thus, it indeed relies on the amount of value your business derives from a short vs. a lengthy film. Longer films result in higher engagement rates, which indicates that your brand has a greater chance of becoming ingrained in someone’s mind. Additionally, you have many opportunities on IGTV to produce and distribute innovative and instructive videos, which may offer your brand a whole new level of significance for a particular subset of people.

Reels vs IGTV: What You Need to Know

Instagram launched Reels in August of 2020. IGTV launched in June of 2018. As Instagram strives to provide its users with more high-quality media material, how do you know when to use which feature? What are the benefits of using Reels rather than IGTV? We’ll walk over all of the essential details for your business in the sections below.

What are reels, and when should you use them?

Reels on Instagram is a video-sharing tool that allows users to share short video snippets. Instagram reels, considered quick video entertainment, with you being able to photograph on Instagram when listening to the music, applying filters, and splicing pieces together. You may get Instagram reels likes to increase the number of people who see your work. Just in case you’re wondering, the difference between Reels & Stories? Discoverability. Reels were visible to potential followers. Instagram Stories, on the other hand, usually are exclusively visible to your current followers. There will be more on this later!

The following categories of content work well with reels.

  • Short behind-the-scenes films and timelapse
  • In a Hurry: Tips & Tricks
  • A Straightforward Product Presentation
  • Something fun and comforting
  • A (Short) Guided Tour

It has quickly become acknowledged as a viable method for promoting the Instagram profile to more users, thanks to Instagram’s latest feature upgrade (making things easier for you, your followers, and potential followers to view Reels). So, if you’ve been thinking about using Reels, now is the best time to do so!

What exactly is IGTV, and when should you utilize it?

  • Long-form video segments shared on IGTV(Instagram TV). You’d utilize IGTV to post more detailed videos (the app). Because IGTV and Reels have comparable in-app editing features, you’ll need to use a separate video editing app on the phone or Desktop to make the clip stand apart. Using IGTV to create a series of Q&As/Interviews is an excellent illustration of its ability.
  • In-Depth Product Demonstration: Lives are being re-shared.
  • Storytelling is an art.

While the Instagram algorithm, Reels, may show your video to viewers, IGTV lacks the same quantity of in-app real estate. Even though IGTV video is available through the IGTV application, it does not boost account exposure. As a result, buy IGTV likes is the most excellent way to show off your current and new followers.

The Most Important Difference between IGTV and Reels Length

Each reel is 15 to 30 seconds long and up to 60 minutes on Instagram TV. Both are re-shared on your Instagram Feed & Stories. If you want to publish, both upload a cover image to match the style of your Feed.


At the moment, it just contains publicly visible information, such as likes, comments, and views.


Views, comments, shares, likes, and saves available.


Has in-app functions, but you may create Reels outside the app and then post them without using the app; the adaptable capabilities are mixed. 


In-app functionality is lacking on IGTV, forcing the usage of third-party editing tools.


Provides in-app real estate for daily users to learn about the business.


It is found in the IGTV app, albeit being “viral” on Instagram is more complicated.


It appears that Instagram is placing a high value on Reels. Reels’ ability to draw new fans has not decreased even though it has been available for almost six months. This change could be what you & your business need to get started with Reels! 

TikTok Engagement: How to Get More Views on TikTok

TikTok is the most amazing platform to create, edit and share your videos with the audience. Plenty of users use TikTok for promoting their business, and few people use it for entertainment or informative purposes. 

In this article assist you in getting more engagement for your TikTok videos. 

Let’s start! 

Important Tips for getting the best engagement:

  • Create unique and excellent content, use popular hashtags and incredible music as much as you can
  • Focus your audience on how to attract them, increase your chances to show up your videos on your For You Page
  • Participate in more challenges, collaborate with others and think creatively and implement while making videos. 

Below are the top ways to increase your TikTok views effectively:

Increasing TikTok views is the creator’s dream that starts with understanding what kind of video content the audience will love to view and spend watching on the platform.

#1: Produce Research Videos

Before making the video content, you should analyze whether it is a workout or not, which means people will love your content or not. By searching at which type of videos get a lot of views, you will have an idea to make your own.

Otherwise, if you have any hesitation for less followers in your TikTok, you may buy likes on TikTokfor your initial boost-up. 

While viewing a high number of views videos, you need to look for the below things:

  • Whether the content tells an informative story 
  • Whether your video increase attractive sound effects and music
  • Whether the TikTok user produced the challenging videos
  • How long your videos that short or long content
  • What kind of video content is educational, shocking, entertaining, and more, etc.  

#2: Importance of Hashtags

Learn the perfect way of adding hashtags in your captions. Hashtags will help you get more views, and the audience can easily find your content. So, you will add the hashtags in the 100-character caption area.

While studying hashtags following these tips to use:

  • Analyze the discover tab on TikTok and find the trending hashtags which are related to your content. 
  • Don’t use over generic hashtags such as #foryou, #foryoupage, #FYP, #tiktok. (it does not help to reach our more audience)
  • Check with broad hashtags like #marketing, #socialmedia, and more. 
  • Analyze niche hashtags and add them to your content. 

#3: Optimize Your TikTok Videos

Optimizing your content is a powerful way to increase your video views and get plenty of followers to your account. The TikTok algorithm will help you boost your videos that show up on the ForYouPage of many users if the audience watches the entire video or views it more often.

To support your viewers to view your TikTok videos, try searching with the following commitments:

  • Grasp the viewers quickly during the first few seconds of the video (like a teaser of the video)
  • Provoke curiosity about your brand, create suspense and share something only at the end of the video. 
  • Integrate suspense into your caption (Don’t forget to add captions)

#4: Collaborate with Others

Working with other TikTokers will help to get more views and increase your popularity. Audience reach can be taken much farther when various users can share and promote the same video.

You can work with other users following the below tips:

  • Looking in each other’s videos and tag each other’s username in the caption of the videos
  • Make a new hashtag to create a challenge together
  • Create a duet and become a familiar


Increasing high views for your videos is excellent quality and makes your profile adorable. Also, most people will engage with your content and reach your business worldwide. 

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