On its recent post, Google introduce 2 new improvements to its Google search result.

More and better search refinements

Google refine its search engine to identify the associations and concepts that might related to your search query. In my quick test, gravity principle suggest newton’s law gravity that we know is the person found this principle long ago.

It’s not meant for science or complex related search query only, but open to other key phrase as well. You can try it out on other things such food, games or places related with similar outcome. With 37 languages supported, you can even query the terms and its related terms that available only on your language.

Longer snippet – When you enter longer query such as below, Google now will return longer snippets (highlighted in the screen shot) on search result page, in order to provide more information on each search results it returned to. Searching for baking the best chocolate cake the traditional way for instance, returning results with 3-4 lines of snippets.

By having this functionality, user can view more detail about the results on the Google search page itself, without even visiting sometime irrelevant web sites.

Short query still returned shorter snippets, usually 2 lines, which is not providing sufficient information.