This is another I’m a PC commercial run by Microsoft targeting its chief rival, Apple as the focus. The storyline this time, ‘Lauren goes in search of a laptop – with “speed”, a comfortable keyboard, and a 17-inch screen – for under $1,000‘. If she can get it, she can keep it, that how the ads goes
I has caused a stir when it was aired on TV in the North America. You can guess why ,because this is just another never ending PC vs Mac commercial wars . We all know this is just commercial about the pricing war, but somehow, the human being is unpredictable. Someone goes another miles to dig who ‘Lauren’ is, which turn out an actress name Lauren De Long who lives in Los Angeles. I guess she never expect to be an instant hit like this, and on internet because of this commercial.
Although, she portrayed as geeks on the commercial, but you can judge the real person by her photos above. The commercial targeted only for North America, but who know there will be regional version later? And if you notice, this is only the first hunt for PC commercial, based on the ads title ‘Laptop Hunters #1 – Lauren‘
There are more Lauren bio on Apple 2.0 and photos at Gizmodo. See, how the big tech blog has become PerezHilton version of tech fame..
Another round of PC fair, which would be the last for year 2008. Guess what.. I’m not visiting any PC this year, because we were rewarded with ‘something‘ greater than gadget this year.
Nevertheless, this is just a heads up for those who wants to spend year end bonus (haven’t got mine) with shining new gadget. But bear in mind, to spare some for the rainy day
This is the schedule for this week’s PC Fair. Full list can be viewed here
12 – 14 December 2008 (11:00am – 9:00pm)
KL Convention Centre, Kuala Lumpur – Kuala Lumpur City Centre, 50888 Kuala Lumpur
Mahkota Parade Melaka, Melaka – Jalan Merdeka, 75000 Bandar Hilir
Dewan Suarah, Bintulu, Sarawak – Jalan Tun Ahmad Zaidi, 97008 Bintulu
Batu Pahat (BP) Mall, Batu Pahat, Johor – Jalan Kluang, 83000 Batu Pahat
MIcrosoft will start installing its Live Search Toolbar on all HP Consumer PC sold in North America and Canada starting next year. The default search engine will be set to Live search. Similar action has been taken by Microsoft when Live Search was the only and default search engine on IE 7, before Google opposing that setting back then.
It is unknown when worldwide HP shipment will have similar installation. From my point of view, this is a brilliant move by Microsoft since Google has partnered will Dell last year to offer similar thing.
Search Engine Land has detail breakdown the PC market share among the main PC makers by worldwide and North America, only where this deal is done.
While this is a good move to encourage more users using Live Search, but MS must improve its search quality in the first place. The default search engine can be modified with a few steps easily, so Microsoft wouldn’t want this to ruin their effort in catching up with Google, which costs them billions paid to HP.
This is another I’m a PC commercial run by Microsoft targeting its chief rival, Apple as the focus. The storyline this time, ‘Lauren goes in search of a laptop – with “speed”, a comfortable keyboard, and a 17-inch screen – for under $1,000‘. If she can get it, she can keep it, that how the ads goes
