While HTC smartphones sold in the US has been using SLCD display screen since last month, HTC smartphone sold in Malaysia still enjoying AMOLED display screen, but the joy appears to be short-lived. Apparently HTC smartphones model sold here including HTC Desire and Nexus One will start using Sony’s SLCD screen technology as well instead of AMOLED as announced today.
Samsung, the maker of AMOLED display screen reported has hard time fulfilling the demand for AMOLED and Super AMOLED that is now pretty much a standard feature on high end smartphone nowadays. The unexpected hit on it’s Samsung Galaxy S series further put a strain to it’s production line to meed the growing demand. In order to avoid shortage, HTC has opt to use Sony’s SLCD screen which is no less impressive but still second in term of popularity to AMOLED technology in my opinion. Further announcement from HTC can be found on below press release
Press release
HTC INTRODUCES SLCD DISPLAY TECHNOLOGY TO ITS PORTFOLIO
Malaysia – August 16, 2010 – HTC Corporation, a global designer of smartphones, today introduced Super LCD display (SLCD) technology into a variety of HTC phones including the HTC Desire and global Nexus One later this summer. The SLCD display offers an exceptional natural balanced color, clear contrast, broad viewing angles and improved power efficiency. “HTC is experiencing high-demand for many of our phones, specifically our phones with 3.7 inch displays. The new SLCD display technology enables us to ramp up our production capabilities quickly to meet the high-demand,” said Peter Chou, CEO of HTC Corporation. “The SLCD displays provide consumers with a comparable visual experience to HTC’s current 3.7 inch displays with some additional benefits including battery performance.”
SLCD is the latest generation of LCD technology that offers improved performance from earlier LCD panels including approximately five times better power management. SLCDs also offer an enhanced viewing experience with wider viewing angles that are enabled by Sony’s new VSPECⅢ™ technology.



