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Dell leading over HP for laptop/notebook related search
HP is undoubtedly the world’s largest computer maker, but when it came to online shopping search, Dell is slightly leading over HP. Not surprisingly though, since HP strength lies on its retail presence all over the world. While Dell which had just opened it door to retail or offline sales, is continuing its effort to conquer laptop sales online
For the period of September-December, Dell hold nearly 5 percent keyword share, with HP on distant third with 2.5% on Compete’s top 10 site statistic that shoppers were referred to by keyword or search.
Other top referrers are including Yahoo and e-commerce website such as Ebay, Amazon & Bestbuy
Apart from this figure, there are other analysis which can be viewed in Compete blog
Read further to understand how Compete & Alexa measure the traffic.
New dell.com, now in black color
I spot the Dell.com new website design upon looking for upcoming mini Inspiron (not yet released). The main blue color web design has now gone, replaced by new color… black. Even Dell has touched up its logo, now a black rounded logo, with the old Dell logo inside, in white color.
The new design put more emphasize in providing users with ease of navigating the website from the beginning, browsing the systems, viewing the promotion, customizing the system until the users checked out and complete the transaction.
Dell also put some initiative to gain traffic from social media websites, with the 
social bookmarking icon on each page.
At a glance, do you think the new design made Dell.com front page looks like blog with magazine-style theme? I do…
New looks
Old design
