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Google pocketed $382 million on 2008 Q4

Among the highlights of Google’s 2008  Q4 earning in the eyes of non-financial savvy blogger, who knows only revenues and income.

Revenues – Google reported revenues of $5.70 billion in the fourth quarter of 2008, representing an 18% increase over fourth quarter 2007 revenues of $4.83 billion and a 3% increase over third quarter 2008 revenues of $5.54 billion. Google reports its revenues, consistent with GAAP, on a gross basis without deducting TAC.

International Revenues – Revenues from outside of the United States totaled $2.86 billion, representing 50% of total revenues in the fourth quarter of 2008, compared to 48% in the fourth quarter of 2007 and 51% in the third quarter of 2008. Had foreign exchange rates remained constant from the third quarter of 2008 through the fourth quarter of 2008, our revenues in the fourth quarter of 2008 would have been $334 million higher. Had foreign exchange rates remained constant from the fourth quarter of 2007 through the fourth quarter of 2008, our revenues in the fourth quarter of 2008 would have been $266 million higher.

Revenues from the United Kingdom totaled $685 million, representing 12% of revenue in the fourth quarter of 2008, compared to 14% in the fourth quarter of 2007 and 14% in the third quarter of 2008.

Operating Expenses – Operating expenses, other than cost of revenues, were $1.65 billion in the fourth quarter of 2008, or 29% of revenues, compared to $1.72 billion in the third quarter of 2008, or 31% of revenues. The operating expenses in the fourth quarter of 2008 included $890 million in payroll-related and facilities expenses, compared to $859 million in the third quarter of 2008.

Operating Income – GAAP operating income in the fourth quarter of 2008 was $1.86 billion, or 33% of revenues. This compares to GAAP operating income of $1.65 billion, or 30% of revenues, in the third quarter of 2008. Non-GAAP operating income in the fourth quarter of 2008 was $2.15 billion, or 38% of revenues. This compares to non-GAAP operating income of $2.02 billion, or 37% of revenues, in the third quarter of 2008.

Net Income – GAAP net income for the fourth quarter of 2008 was $382 million as compared to $1.29 billion in the third quarter of 2008. Non-GAAP net income was $1.62 billion in the fourth quarter of 2008, compared to $1.56 billion in the third quarter of 2008. GAAP EPS for the fourth quarter of 2008 was $1.21 on 317 million diluted shares outstanding, compared to $4.06 for the third quarter of 2008, on 318 million diluted shares outstanding. Non-GAAP EPS for the fourth quarter of 2008 was $5.10, compared to $4.92 in the third quarter of 2008.

notes: “We recognized $1.09 billion in asset impairment charges related primarily to our investments in AOL and Clearwire”

Cash – As of December 31, 2008, cash, cash equivalents, and short-term marketable securities were $15.85 billion.

Admin 23 January 2009 google , , , 3 Comments

2008′s online money making programs, which one works for you?

rm 2008s online money making programs, which one works for you?

Talking about the reason behind why you start blogging, one can’t denied the money factor in persuading you to do so. Well, there are many ways doing it. The same thing that works for someone doesn’t mean works for you too.

I’ve tried number of programs (although not as much as Titan), and awarded quite decent income from it initially. But as usual, the good day never lasted long. There you have to start from scratch and start experimenting the new program from the beginning

And keep in mind that some of this programs does not endorsed by search engines (you know which one).

It is better if you know what works and not for you, so you’re not dupe your effort on wasteful stuff.  So this is mine. What’s yours??

Works for me – Consistently earning from it.

  • Adsense
  • Kontera
  • Text-link-ads
  • Private ads

So-so – Earning not too encouraging, but still continue using it

  • Chitika
  • Nuffnang

Low – Earns something, but stopped before reach min amount eligible for payment.

  • Project Wonderful
  • Pay Per Play, NetAudioAds Group

Failed – Fails to earn even single cents (for few more that I missed)

  • WidgetBuck

KIV – plan to using it somewhere 2009 or later(maybe)

  • Advertlets
  • Bidvertisers
  • Shared Review
  • Izea

Looks, not all program suit with everyone including me. If you ask me now what is best ads program for you or your niche, I’ll tell you to experiment it by yourself. No one know it for real.

It is common perception that, after installing ads script on your blog, money will start flowing in according to the number of the visitors who will click the ads. You’re wrong my friend. There are more than the visitors factor that can influence your earning.

Beside, it is imperative for you to move along with the changes on the ads program policies. I for once lost hundreds of dollars a month when my highest earning sites lost its pagerank and was de-indexed from Google.

Until now, I never know what is going on although I pretty sure I have comply to all Adsense policies. That is old story, but serve as a reminder to me until now.

Why you need to review the money making programs that you join last year?? It is none other than to assess if it is worth your effort.

And by reviewing what is not working for you last year, you can have rough ideas what you should do and what you’re looking at this year. And what’s works best for you last year, keep doing it and make it better.  The improvement process shouldn’t be stopped once you start feeling comfortable.

Seriously, earning money online is not an easy task. But the doors are open wide to everyone who has will to strive for success. Happy make money online on 2009!!

Admin 6 January 2009 Make money online , , , 9 Comments
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