Well, to be honest, I don’t think great product needs a so called ambassador, especially for a product like gadget. Unless it is otherwise. HTC Wildfire itself is one of the affordable, good looking, value for money Android smartphone available in store. I even heard that it is out of stock during last week’s PC Fair. But smartphone is need more than the sales figure to justify it success. It need someone to bring the smartphone to the next level, and here is why HTC appoint Josh Lai as HTC Wildfire ambassador . Undoubtedly the strategy is going to works well considering how popular he is especially to urban chick community. Congrats, though this post come little bit late.
HTC Appoints MULTI-TALENTED ARTISTE JOSH LAI AS AMBASSADOR for ITS latest htc WILDFIRE SMARTPHONE
Latest celebrity to join HTC’s stable of stellar ambassadors aims to broaden Android smartphone appeal in Malaysia
Malaysia – 13 August, 2010 – HTC Corporation, a global leader in mobile phone innovation and design, is proud to welcome Josh Lai, multi-talented artiste, as its ambassador for the HTC Wildfire in Malaysia. Together with HTC, Josh hopes that through his effort and dedication, he will be able to help drive a higher Android adoption rate in the local market with the highly affordable HTC Wildfire – the latest Android smartphone from HTC.
“To be associated with a leading smartphone innovator brand like HTC is truly an honour.” said the dashing Lai. “The HTC Wildfire is the perfect digital companion in my hectic social lifestyle and has brought my friends closer to me everywhere I go, despite my busy daily schedule of photo shoots and appearances.”
Even before Lai discovered his passion for singing, he was already a force to be reckoned with in the modeling and acting industry with an impressive portfolio of appearances in Malaysia’s top fashion and lifestyle magazines, TVCs and drama series. This multi-talented artiste is set to wow new fans with his debut mini album, which not only showcases his singing prowess, but also his songwriting skills.
“With Josh’s talents and appeal, we are glad to have him join us at HTC as the ambassador for the HTC Wildfire,” said Mr. SK Wong, Country Manager of HTC Malaysia. “In many ways, his passion and dedication towards his art reflects HTC’s philosophy of developing innovative smartphones. We hope that through him we will be able to bring the HTC experience to a wider audience.
The HTC Wildfire is the latest Android based advanced smartphone that is great for viewing and sharing photos on Flickr and for surfing the internet thanks to its 3.2-inch capacitive touch screen. A five-megapixel camera with auto focus and LED flash allows you to capture special moments, while a 3.5mm audio jack and micro SD card slot mean you are never without your favourite songs. The HTC Wildfire with HTC Sense is aimed to provide everyone with a chance to experience the powers and benefits of an affordable and intuitive Android handheld.






