AFAIK, this is perhaps the most luxury price ever offered to use this particular mobile OS. No wonder the BMW X6 is the price, as the mobile OS that you need to use if you dream of this car is the latest Blackberry OS, also with 6, Blackberry 6. The only things you need to do to participate in this contest is to buy and use any Blackberry smartphone running on Blackberry 6, such as Torch, Curve 3G and Bold 9780 from the authorized reseller which are Brighstar, Celcom, Digi and Maxis. Buying smartphone from grey market doesn’t qualify you to this contest. No T&C or FAQ available on the contest page, so the only way to know about it, is buy it. Contest begin from November 3rd to February 28th.

Source RIM