Haji Fadillah Yusof, Deputy Minister of Science, Technology and Innovation, has just officiated at the Global Launch of Avira’s latest AV10 versions of its IT Security Solutions at 2.30pm yesterday, at the Concourse of Low Yat Plaza. Also present was Avira GmbH Founder and Global CEO, Tjark Auerbach.
With 2.3 millions user in Malaysia alone, Malaysia has the highest number of Avira Antivr user in Southeast Asia which has 10 millions user presently. Malaysia through Avira Sdn Bhd is also Avira’s Southeast Asia headquarter.
Avira to see 100% growth in consumers
KUALA LUMPUR, Mar 24, 2010: Avira Sdn Bhd, the Southeast Asia headquarters of German IT security solutions pioneer, Avira GmbH, expects 100% growth in the usage of its products in the region by the end of this year.
Its chief operating officer, Carol Lim, said her forecast is based on rising consumer confidence in the company’s Avira Antivir Personal freeware which currently has 2.3 million users in Malaysia and 10 million users in Southeast Asia.
She said Avira’s Southeast Asia operations is also expected to grow its consumer base to 20 million during the same period, thanks in part to the latest AV10 versions of its popular freeware, Avira Antivir Personal, and paid versions – Avira Antivir Premium and Avira Premium Security Suite.
These were launched here today by Deputy Minister of Science, Technology and Innovation, Haji Fadillah Yusof. Also present at the launch was Avira Southeast Asia CEO, Lim Kar Aik and Avira GmbH Founder and Global CEO, Tjark Auerbach.
“The IT security solutions market in Malaysia is currently worth more than RM250 million and growing due to ongoing threats of infection from viruses, worms, phishing, rootkits, adware, spyware and Trojans which spread through office networks, internet and even flash drives.
“Hence, it is imperative for antivirus solutions, including the basic freeware, to exceed expectations and meet consumer demands by catching most of these threats,” she said.
She was commenting on the fact that Avira products have been independently tested by AV- Comparatives to have the best scanning speed, detection rate and performance of any antivirus solution currently on the market.
Based in Innsbruck, Austria, AV-Comparatives is Non-Profit-Organisation and a leading global provider of independent anti-virus software test results.
Lim said whilst most IT security solutions provide a signature-based engine, and a heuristic engine which scans for the DNA of a particular threat, Avira’s premium products now offer an additional security feature called Avira AntiVir ProActiv.
“This Host-based Intrusion Prevention System (HIPS) works by monitoring the behaviour of computer systems in real time, detects a virus attack and blocks it instantly, thereby preventing any damage.
“Hence, Avira AntiVir ProActiv completes the existing signature-based, generic and heuristic detection processes by providing a third layer of advanced protection against unknown malware,” she said.
Additionally, among numerous other improvements, Avira has also included “time scheduling” to its Parental Control feature. This allows parents to set specific times on an hourly, daily, weekly or even monthly basis for children to surf the Internet, she said.
