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Adsense interest-based ads todo list for publishers

If you’re an Adsense publisher, by now, you probably should have received and read this email. It’s about the interest-based advertising that Google going to roll out in near future.

I’ve almost forgotten about it if not because of this post. So what actions needed from publisher?

First, Google request publishers to update privacy concern (if any or compulsory?) on the website before 8th April.  Read here, to know what should be added. It is quite technical though, even myself read it 2-3 times to get to it.

Secondly, by opt in into this program, you have choices what type of ads you want to appear on your website. Set this ads preference on Google Ads Preference page. For instance, if your blog is technology oriented, you can put technology, gadget, as the  preference.

By default, all publishers are opt in on this program, but if you still having doubt about this it, you can opt out from it. Special opt out plugin will be installed in your browser to retain your opt out setup even when the cookies were deleted.

So do you opt out? I did, until I can see the good results from other publishers.

Read posts from Google blog, Adsense Blog and Google Public Policy blog for depth review.

We’re writing to let you know about the upcoming launch of interest-based advertising, which will require you to review and make any necessary changes to your site’s privacy policies. You’ll also see some new options on your Account Settings page.

Interest-based advertising will allow advertisers to show ads based on a user’s previous interactions with them, such as visits to advertiser website and also to reach users based on their interests (e.g. “sports enthusiast”).  To develop interest categories, we will recognize the types of web pages users visit throughout the Google content network.  As an example, if they visit a number of sports pages, we will add them to the “sports enthusiast” interest category.  To learn more about your associated account settings, please visit the AdSense Help Center at http://www.google.com/adsense/support/bin/topic.py?topic=20310.

As a result of this announcement, your privacy policy will now need to reflect the use of interest-based advertising. Please review the information at https://www.google.com/adsense/support/bin/answer.py?answer=100557 to ensure that your site’s privacy policies are up-to-date, and make any necessary changes by April 8, 2009.  Because publisher sites and laws vary across countries, we’re unfortunately unable to suggest specific privacy policy language.

For more information about interest-based advertising, you can also visit the Inside AdSense Blog at http://adsense.blogspot.com/2009/03/driving-monetization-with-ads-that.html.

We appreciate your participation and look forward to this upcoming enhancement.

Sincerely,

The Google AdSense Team

Admin 15 March 2009 Adsense , , , 1 Comment

Adsense blog no longer exclusive for Adsense related content

 

google news adsense Adsense blog no longer exclusive for Adsense related content

If you think Google Adsense Blog is only for Adsense related update, you’re probably wrong, starting today. For some unknown reason,  Google News post today appear on Google Adsense blog.

What a confusing!!  Frankly speaking, I can’t see how Google News related to Google Adsense. Unless Google would like to announce, that Adsense publishers can start monetizing Google News widget installed on their blog, I don’t see any relevancy of this post over there.

But one thing for sure, that Google Adsense has that Google News blog does not. ..  huge visitors and subscribers.

While Google Adsense blog has 24,261 plus RSS subscribers, plus other visitors who might visit the blog directly, Google News Blog merely has 4035 RSS readers and probably less visitors considering it is relatively new service .  So now, do you know what that means ?

After all, it is Google.

Admin 10 March 2009 Adsense , 2 Comments

Expandable Ads is new ad type in Adsense

expandable ad Expandable Ads is new ad type in Adsense

Adsense team bring interactive to adsense ads with the introduction of new new ad type – Expandable Ads. It is the type of ad that will expanding, whenever there is interaction from site visitors. Among possibly rich content available on this ad, are such as videos, clips and etc. 

If you familiar with Vibrant Media’s intellitext (althought it is in-text advertising), you can imagine similar interactive medias being streamed right inside the ads to the interesed visitors.

Back to the the ad, so do you think your site will potentially displaying this ad type? All publishers regardless the regions are eligible, provided Adsense ads codes are installed directly in your site page, and you have enable image ads. In term of advertisier, the expandable ads are currently only available to specific advertisers located in the U.S

Just like other Adsense ad type, publishers are earns an icnome based on CPM and CPC model. Earning only counted when visitors visit the landing page and not just by clicking on the ad with intention to expand the ad.

No modification required for your site in order to be able to display this type of. 

via

Admin 5 March 2009 Adsense , , , 2 Comments

Earning report in Euro currency for some European countries

Unless you’re Adsense publisher in Europe, this is not going to effect you.

Adsense team today, annouce that Adsense publisher live in France, Germany, Italy, the Netherlands, and Spain now have option to view their AdSense earning reports in Euros. With this enhancement, that means, publisher will be paid in Euros as well. 

As stated on the blog post, this is useful for publishers who wanted to avoid being exposed on the curency exchange fluctuation.

There are additional terms and conditions that they have to agree before joining this.

  • The party that publishers are contracting with changes from Google Inc. to Google Ireland Limited.
  • Publishers are responsible for paying any local taxes in their jurisdiction. Google will only issue VAT refunds to publishers with an address in Ireland.
  • The governing law changes from California law to either English or local law.

 

If similar enhancement introduced in your country, would you joining it?

Take MYR currency as an example here. With current exchange rate around USD1 = MYR3.72 and rumors spreading that it would reach MYR4 at the end of this year, another greedy side of me tell me not to join it (although I hope MYR become even more stabil later) . 

It is an easy money that require almost no effort. Keep your adsense earning until you’re satisfied with the currency exchange, and just cash it out. 

Just make sure to keep yourself updated with economy news, otherwise, you might end up being the loser.

Admin 4 March 2009 Adsense , , 4 Comments

New in Adsense – Modify Adsense font type to suit your site font

Google Adsense introduce a new feature that allow the Adsense publisher to choose font type that suit with their sites. The font type however still limited only to Arial, Times and Verdana.

This font setup can be done to both new or existing Adsense ads unit. Follow these steps to change it.

To set a custom font as the default for all your AdSense for content units :

  1. Sign in to your account.
  2. Visit your My Account tab.
  3. In the Ad Display Preference section, click edit.
  4. From the drop-down, choose your preferred font and save your changes.

The font settings will be reflected in all your AdSense for content ad units shortly.

This is the screen shot of where the font setup for all ads unit being done. Remember, once you modify this font type, all ads unit will use this font type.
adsense font1 New in Adsense Modify Adsense font type to suit your site font

To set custom fonts for individual ad units:

If you’re creating a new ad unit, you can choose a custom font while generating your ad code. Alternatively, you can update the font for an existing ad unit, by editing that ad unit through the Manage Ads page.

  1. Sign in to your account.
  2. Visit your AdSense Setup tab.
  3. If you’re making a new ad unit, choose AdSense for content as the product and continue to modify your settings. If you’re editing an existing ad unit, visit the Manage Ads page and choose your desired AdSense unit.
  4. In the Fonts drop-down, choose whichever font you would prefer.
  5. Make any other changes to your ad unit and save. If you’re creating a new ad unit, your font settings will be visible wherever you add the code for that unit. If you’re editing a saved ad unit, font changes will be visible on your pages in a few moments.

This screen shot can be found on the screen where you’re creating new ads unit, or modify existing ads unit via Manage Ads screen.
adsense font2 New in Adsense Modify Adsense font type to suit your site font
Just make sure you choose appropriate fonts for your sites.

Admin 21 February 2009 Adsense , , 1 Comment
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