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New Adsense GUI

Adsense_Overview_b

It’s pretty exciting to know that Google Adsense GUI going to be revamped with totally new looks and hopefully with lots more features . But just hold on as it is currently open to few users only as beta tester

At least since 2006 when I first became Adsense Publisher, Google Adsense’s GUI is pretty much the same until now, except additional functionality and enhancement that were introduced from time to time.

If you interested to have sneak preview of what Google Adsense going to be, head to SEORoundTable (link to their Flickr) or the their who had been invited as beta tester. There are couple of screen shots taken which included screen from earning overview , channel data and etc.

I’d like to see Google Adsense be able to display statistical data which now can only be seen from Google Analytics, but further group it based on the channel that we create. Other than that, Adsense is rocks!!

Admin 9 December 2009 Adsense , 3 Comments

Getting to know your Adsense data with Google Analytics

Knowing your highest Adsense earning posts in your website is no longer a mystery, if you have integrated your Adsense with Google Analytic  accounts. Why would you need to know that?

It is everyone’s dream to have big earning from Adsense. That’s when integrating Google Analytics into our Adsense comes to the picture, providing more statistical data about your Adsense income, to help you achieve that goal.

Google Analytics can only track Adsense for Content data, meaning that,  Adsense for Feeds, Adsense for Search, and Adsense for Domain  is not traceable. But that’s more than enough when Adsense for Content represents most of your Adsense earning.

What will you discover about your Adsense from Google Analytics?

Top Adsense Contents

This is the most important of all, you wanna know which contents generates income the most, right? Pretty straight forward, having identified these highly income contents, you can

  • Optimize that post (on-site optimization).
  • Identify the topic with most income based on the top content, and focus on that in your future posts.

top adsense content Getting to know your Adsense data with Google Analytics

To go into details, click on one of the content links . Clicks, revenue, CTR , eCPM and etc is what you really want to know about.

adsense content Getting to know your Adsense data with Google Analytics

Filter the Contents

Back to the ‘Top Adsense Topic’ screen, use ‘Filter’ function (at the bottom of the screen) to analyze how certain keyphrases perform in your ads.  Keep in mind that filter looks for the content’s title only, not the whole content.

Filter is extremely a useful function, because it allows you to group posts with certain keyphrases together,  and how much it has generated income so far. This is one way to identify the topics that bring you earnings the most, besides the Top Adsense Content list. On the sample below,  I filter key-phrase ‘Celcom’ which generate $15.16.

top adsense content filter Getting to know your Adsense data with Google Analytics

Top Adsense Referrers

Besides knowing the top contents, knowing where it comes from is equally important. Although Google is dominant in internet world, you’ll be surprised on how other websites contribute significantly to the number of visitors that click ads on your websites.

This is more towards off site optimization. By identifying the websites that bring the visitors that click your ads, you can concentrate to that website, looking what visitors from there looking at your website. If it is search engines, optimize the SEO. If it is a forum, make sure you become an active member over there. These are just few examples that you can do if you know where they come from.

Back to the stats, by default, it will show you the ‘Adsense Revenue’ graph,  but if you click on the small arrow beside it, there are more graph options to choose, such as Adsense Ads Clicked and etc.  If you have Goal setup, it will be visible here as well.

referring sites Getting to know your Adsense data with Google Analytics

Clicking on referral link will show you further details about it. In this example, I would like to know how Google Image Search (imgres) brings revenue to this website.

referring link Getting to know your Adsense data with Google Analytics

Adsense Trending -

This part lets you view the trend of Adsense in a variety of view. Adsense revenue is the default option, but you can choose other trends by clicking on the small arrow beside ‘Adsense Revenue’ button.

adsense revenue Getting to know your Adsense data with Google Analytics

The view of Adsense Revenue per 1000 visits

adsense revenue per 1000 Getting to know your Adsense data with Google Analytics

The only thing that Google Analytics isn’t willing to reveal to us is, what keywords that bring them to your content that leads to the click. That is the biggest secret that Google won’t reveal so that their Adsense and Adworks ecosystem will run well.

Integrating Google Analytics with Adsense lets you discover a lof of things from your Adsense, towards achieving greater result from your Adsense Ads. I myself, really appreciate information that I gain from Google Analytic.

Head to this post to learn how to integrate your Adsense with Google Analytics.

Admin 2 November 2009 Adsense , No Comments

6 months active domain to join Adsense program for new publisher?

I still remember the day when I applied for Adsense account almost 3 years ago. The only adsense 6 months active domain to join Adsense program for new publisher?site that I have is on Googlepages (not Google Sites), which is about 2 months old if I’m not mistaken. Since then I never apply for a new account.. you know, that is against Adsense TOS.

So it is quite surprising to know that Google now require the new applicant to have at least domain that active for 6 months. Seriously, I can’t find anywhere in Term and Condition, Program Policies. If this is indeed truth, anyone thinking of registering for Adsense account should thinking twice before doing that. Just to make sure that Google didn’t keep the record of your application before, in assessing your application.

Just curious if this is just not written rules applied for new publishers? For current publishers however, they’re free to put Adsense code onto their new website, as long as it is not under construction and fully compliance with Adsense’s terms of use. The Adsense ads will immediately appear after a while.

This is something new, and let see if Google is going to make this official rules.

Admin 7 April 2009 Adsense , 5 Comments

New Adsense notifications to keep you updated

As Adsense publisher, you should have received this copy of email from Google, as well as being displayed this page by the first time you login to your account yesterday, after the announcement.  With the new email notification preference, Google Adsense want you to be aware of any changes or improvement, new offer on the product as well as the updae on it policy.

You can choose ypes of emails you want to receive by login to your Adsense account,  My Account followed by Account Settings.

We’ve updated our email notification preferences.

In addition to the newsletters and surveys you’re currently signed up to receive, you can choose to receive messages like personalized optimization tips, webinar and event invitations, and news about special promotions and giveaways. Because you chose to receive newsletters and surveys when you signed up for AdSense, we’ve updated your preferences to reflect the two new categories for newsletters and market research. Please take a minute to look over your options, then visit your Contact Preferences page to confirm your selections.Customized help and performance suggestions
Receive suggestions from members of the AdSense team for changes you can make to improve performance and earn more from your site.

Newsletters
Receive newsletters with optimization tips, best practices, and other information to help you get the most out of your Google AdSense account.

Google market research
Receive invitations to test new features, surveys about Google AdSense, and opportunities to provide feedback about your experiences.

Special offers
Receive news about AdSense promotions, events, and giveaways.

Information about other Google products and services which may be of interest to you
Receive news and special offers from other Google products such as coupons from Google AdWords and other offers we think will benefit you.

Admin 2 April 2009 Adsense 2 Comments

Adsense interest-based ads todo list for publishers

If you’re an Adsense publisher, by now, you probably should have received and read this email. It’s about the interest-based advertising that Google going to roll out in near future.

I’ve almost forgotten about it if not because of this post. So what actions needed from publisher?

First, Google request publishers to update privacy concern (if any or compulsory?) on the website before 8th April.  Read here, to know what should be added. It is quite technical though, even myself read it 2-3 times to get to it.

Secondly, by opt in into this program, you have choices what type of ads you want to appear on your website. Set this ads preference on Google Ads Preference page. For instance, if your blog is technology oriented, you can put technology, gadget, as the  preference.

By default, all publishers are opt in on this program, but if you still having doubt about this it, you can opt out from it. Special opt out plugin will be installed in your browser to retain your opt out setup even when the cookies were deleted.

So do you opt out? I did, until I can see the good results from other publishers.

Read posts from Google blog, Adsense Blog and Google Public Policy blog for depth review.

We’re writing to let you know about the upcoming launch of interest-based advertising, which will require you to review and make any necessary changes to your site’s privacy policies. You’ll also see some new options on your Account Settings page.

Interest-based advertising will allow advertisers to show ads based on a user’s previous interactions with them, such as visits to advertiser website and also to reach users based on their interests (e.g. “sports enthusiast”).  To develop interest categories, we will recognize the types of web pages users visit throughout the Google content network.  As an example, if they visit a number of sports pages, we will add them to the “sports enthusiast” interest category.  To learn more about your associated account settings, please visit the AdSense Help Center at http://www.google.com/adsense/support/bin/topic.py?topic=20310.

As a result of this announcement, your privacy policy will now need to reflect the use of interest-based advertising. Please review the information at https://www.google.com/adsense/support/bin/answer.py?answer=100557 to ensure that your site’s privacy policies are up-to-date, and make any necessary changes by April 8, 2009.  Because publisher sites and laws vary across countries, we’re unfortunately unable to suggest specific privacy policy language.

For more information about interest-based advertising, you can also visit the Inside AdSense Blog at http://adsense.blogspot.com/2009/03/driving-monetization-with-ads-that.html.

We appreciate your participation and look forward to this upcoming enhancement.

Sincerely,

The Google AdSense Team

Admin 15 March 2009 Adsense , , , 1 Comment
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