DoubleClick? Have you heard of it? Few months back, I wrote about Google spending spree, where Doubleclick is one of many companies that bought by Google . Well, DoubleClick, Inc. is a leading online ad-serving and tracking firm which provides technology, and data products and services for advertising agencies, marketers, and Web publishers to plan, execute, and analyze marketing programs. Connection with Google? Though Google earns a whole lot more than Double Click by over 20 times of the profit, they are willing to pay $3.1 billion for DoubleClick, when the company could go for $2 billion.

What Google sees in DoubleClick is an opportunity, Google is focusing on search engines and DoubleClick has vibrant advertising business for banners, videos, and other so-called display ads often intended more to promote brands than to generate immediate sales. This would then help Google in the display advertising market.

Nope, not yet, Google has not yet closed the deal here, it has to get the clearance from both U.S. antitrust and European Union’s antitrust commissions. They’ve got a go from the U.S. regulators, but not yet from European Commission. The review deadline is on Apr 2, we’ll need to wait by then.

Any impact on us? I’m not sure on that.. but both companies seems to compliment each other, and the merging could create 1 huge entity that could dominate the internet advertisement. Google looks unstoppable, especially after getting the clearance from the US, but could this impact EU decision towards them?

As an Adsense publisher, I’m always looking for a better opportunity to earn more and more. So if this benefit most of us, why not let the deal roll on? But I believe, there are more important things behind this deal, which delay the merge process such as monopoly or data privacy issue, more than the money!!

Looks like Google is in free spending spree mood now. I came across this news that Google has acquired GrandCentral Communications, a Web phone service that lets users manage their existing phones and voice mailboxes over the Web as if they were a single account.
I have no idea or ever heard about GrandCentral Communication before. But I’m very sure this company has huge potential which Google can sense of

Well, I’m not going to talk about what GrandCentral Communication, but more of what Google is spending so far. This deal actually marks Google’s twelfth acquisition so far this year. Not bad for a deep pocket company like Google. We’re just pass the half year 2007 now, and Google I believe is eying several more potential companies to be acquired to support its exceptional growth and continuously widening their presence in internet and telecommunication worldwide

Since 2001, Google has acquired 44 companies including DoubleClick which haven’t yet finalized. Among the famous acquisition by Google includes YouTube, DoubleClick, Feedburner, Picase and Pyra Labs (blogger developer). By comparison, since 1986, Microsoft has acquired 78 companies

Why acquisition? With right planning along with the right companies, acquisition can shorten the product or service development life cycle for any incoming projects by fully utilizing technology or workforce from the company it acquired. This practice translated success and most importantly profit $$$ to both companies which was acquired and the acquiring company. However, an acquisition is not free from risk. There are many factors can influent the direction of acquisition as what stated by this document form UWSP and OCC which I found when I’m googling.