Digi become the latest telco/carrier to offer the new Blackberry Bold 9700.  Compared to Celcom & Maxis, Digi is relatively new player in Blackberry market for consumer, having just launched their DG Smart Plan for Blackberry on November last year with only 1 device, Blackberry Curve 8520.

Digi’s entrance to Blackberry has sparked the price war with it’s bigger rivals. Celcom through it’s ‘Mega Sale’  offers free Blackberry access service during the weekend for 3 months for it’s Xpax customers, while Maxis has slashed the device price if customer paying 1 year Blackberry subscription fee upfront.

Being the last telco to offer Blackberry Bold 9700 doesn’t means that they’re preparing to lose. Expecting to see Digi to follows Celcom’s brilliant marketing technique, by selling the device at the ‘insanely’ discounted price to generate the buzz, just like what they did before.

via