One of the sorely missed feature in Blackberry devices sold in Malaysia is the lack of Blackberry App World, an app store equivalent to the like of Apple App Store, Nokia Ovie Store or Android Market. Although there is workaround to install it which is very simple, the paid app is still not available for purchase and not every users have an initiative to install it.

So if that statement from Celcom during the launch of Blackberry Storms 9520 is to be believed, Blackberry users in Malaysia will soon have Blackberry App World available on the device by June. Obviously, this development should pleased majority of Blackberry users who still without access to Blackberry App World.

Although the statement came from Celcom, RIM (the maker of Blackberry) tend to introduce this service by country instead of based on carriers in the past. I believe that users from other carriers will be able to enjoy this service as well.

Beside the attraction to the device itself, having access to Blackberry App World which currently hold more than 10,000 application should be another point that users will consider when shopping for a brand new phone or switching from one smartphone platform to another. Without the apps, probably it’s not far too much to say that you have missed 50% the fun that the smartphone is offering.