Dell leading over HP for laptop/notebook related search
HP is undoubtedly the world’s largest computer maker, but when it came to online shopping search, Dell is slightly leading over HP. Not surprisingly though, since HP strength lies on its retail presence all over the world. While Dell which had just opened it door to retail or offline sales, is continuing its effort to conquer laptop sales online
For the period of September-December, Dell hold nearly 5 percent keyword share, with HP on distant third with 2.5% on Compete’s top 10 site statistic that shoppers were referred to by keyword or search.
Other top referrers are including Yahoo and e-commerce website such as Ebay, Amazon & Bestbuy
Apart from this figure, there are other analysis which can be viewed in Compete blog
Read further to understand how Compete & Alexa measure the traffic.
great, you do survey well, eh? But I ask myself, why toshiba and apple doesn’t appear on it? To my know,toshiba, apple, and acer always on top chart. Maybe most of people like searching on online shop rather than on their official site.
if i go any cyber cafe at my place, most people use dell than others pc.
They were outside of top 10
Well recall that Apple sells solely through two outlets, their retail stores and their official apple dot come website. This article talks about how Dell and HP try to make their laptop money through internet search, which is related to online marketing (real online marketing).
So basically dell wins because they saw the value of ranking for buying laptop keywords while HP and other companies are just catching on. THey’ve got a tough boat to row because Dell, according to these figures dominates the buying and selling keywords so it’ll be seen if they can overtake Dell.