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Looks like Google is in free spending spree mood now. I came across this news that Google has acquired GrandCentral Communications, a Web phone service that lets users manage their existing phones and voice mailboxes over the Web as if they were a single account.
I have no idea or ever heard about GrandCentral Communication before. But I’m very sure this company has huge potential which Google can sense of

Well, I’m not going to talk about what GrandCentral Communication, but more of what Google is spending so far. This deal actually marks Google’s twelfth acquisition so far this year. Not bad for a deep pocket company like Google. We’re just pass the half year 2007 now, and Google I believe is eying several more potential companies to be acquired to support its exceptional growth and continuously widening their presence in internet and telecommunication worldwide

Since 2001, Google has acquired 44 companies including DoubleClick which haven’t yet finalized. Among the famous acquisition by Google includes YouTube, DoubleClick, Feedburner, Picase and Pyra Labs (blogger developer). By comparison, since 1986, Microsoft has acquired 78 companies

Why acquisition? With right planning along with the right companies, acquisition can shorten the product or service development life cycle for any incoming projects by fully utilizing technology or workforce from the company it acquired. This practice translated success and most importantly profit $$$ to both companies which was acquired and the acquiring company. However, an acquisition is not free from risk. There are many factors can influent the direction of acquisition as what stated by this document form UWSP and OCC which I found when I’m googling. :)

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6 Comments »

Comment by no imageRaymond (Who am I?) Subscribed to comments via email
2007-07-06 03:28:12

I never heard of Grand Central Communication either.

It’s amazing to see Google aggresive actions and step to the future.

Adwords and Adsense alone have earn them a gold mine.

I’ve spent a lot in PPC with Google too :) but none of them are successful YET!

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Comment by no imagezaki (Who am I?)
2007-07-08 05:09:06

when i first started using adsense, I only earn few cents perday. But after few months, it started to give me few dollar per days, enough t o cover my hosting as well.

the way google spending is sometime make everyone scared especially their rival. But personally i want google to be what it was now since i rely on their adsense program ti generate additional income

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Comment by no imageEtienne Teo (Who am I?) Subscribed to comments via email
2007-07-08 06:40:57

I agree with what zaki said, continue with adsense for a while and get traffic to your blog to attain impression and the more traffic you have the chances of click will be achieved and it will be time to get your cents to dollars per day.Zaki, i do have a cash contest $100 to giveaway,inviting bloggers to give reviews and many other ways to earn your $100, thats my contribution back with my first earning of $100 in 2 months!http://profit-line.blogspot.com/2007/07/cash-contest-of-100-to-giveaway.html

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Comment by no imagezaki (Who am I?)
2007-07-09 13:12:33

Etienne,
thanks for dropping by. I’m not very good in writing, but $100 is tempting :) will try it later

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Comment by no imagebharadwaj (Who am I?)
2007-07-09 21:30:48

They have a unique spark in them to identify money makers .
imagine youtube, doubleclick..

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2007-12-21 16:03:15

[...] Have you heard of it? Few months back, I wrote about Google spending spree, where Doubleclick is one of many companies that bought by Google . Well, DoubleClick, Inc. is a [...]

 
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